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21min chapter
BDTP. Lifecycle Marketing with Nout Boctor-Smith
UI Breakfast: UI/UX Design and Product Strategy
Importance of Lifecycle Marketing in B2B Companies
The speakers highlight the significance of lifecycle marketing in B2B companies and how it has been overshadowed by sales. They discuss product-led growth and how some companies implement lifecycle marketing without relying on a sales team. The chapter argues that traditional B2B companies should optimize the customer experience through lifecycle marketing and not dismiss product-led growth.
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