BDTP. Lifecycle Marketing with Nout Boctor-Smith
UI Breakfast: UI/UX Design and Product Strategy
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Importance of Lifecycle Marketing in B2B Companies
The speakers highlight the significance of lifecycle marketing in B2B companies and how it has been overshadowed by sales. They discuss product-led growth and how some companies implement lifecycle marketing without relying on a sales team. The chapter argues that traditional B2B companies should optimize the customer experience through lifecycle marketing and not dismiss product-led growth.
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