BDTP. Lifecycle Marketing with Nout Boctor-Smith
UI Breakfast: UI/UX Design and Product Strategy
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Challenges and ROI of Life Cycle Email Marketing in B2B
Exploring the difficulties in measuring the ROI of life cycle email marketing in B2B companies, this chapter highlights the split attribution and budget competition that arises. It also discusses the differences between paid advertising and life cycle marketing, emphasizing the importance of tracking efforts and aligning content with program goals.
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