
Creative Confidence Podcast
The IDEO U Creative Confidence Podcast hosts candid conversations with some of today’s most inspiring change makers, design thinkers, and creative minds.
IDEO U Executive Design Director Coe Leta Stafford and Founder Suzanne Gibbs Howard speak with guests about their approach to leadership, creativity, innovation, and growth. Get insight into their success through personal stories and real-world examples, and learn how to bring a human-centered approach to your own work.
Discover more at IDEOU.com.
Latest episodes

14 snips
Mar 20, 2024 • 33min
How Great Leaders Use Friction: Bob Sutton
Explore how great leaders harness friction to improve productivity and creativity in organizations. Learn about the value of encountering challenges for growth and innovation. Discover the importance of being a 'friction fixer' and the impact of addition sickness in teams. Dive into the power of subtraction to simplify processes and the significance of positive endings in shaping perceptions.

20 snips
Mar 5, 2024 • 37min
The Power of Play: Michelle Lee
Discover the power of play in problem-solving with Michelle Lee. Learn about transitioning from engineering to toy design, the shift in problem-solving approaches, and how embracing a playful mindset can enhance creativity and collaboration. Michelle Lee shares insights on leveraging complexity for innovative problem-solving and the importance of creativity in finding solutions.

18 snips
Nov 21, 2023 • 32min
Insights in Action: Arianna McClain
Arianna McClain, Head of Research & Insights at Cruise, shares insights on what makes a good insight and how to make customer research impactful. The importance of both qualitative and quantitative research methods is discussed, along with tips for developing actionable insights. The speakers also emphasize the power of storytelling and the importance of prioritizing people in a work context.

127 snips
Sep 20, 2023 • 34min
Why Strategic Planning Feels like a Waste of Time: Roger Martin
Roger Martin, strategy advisor and bestselling author, discusses the distinction between strategic planning and strategy, emphasizing the importance of influencing customer behavior and creating a unique value proposition. They also explore common mistakes in planning strategy and give advice on making strategic choices and understanding customer needs.

80 snips
Aug 3, 2023 • 33min
How to Test Value Propositions: Angel Annunciacao
Learn design tools for testing value propositions, how to understand willingness to pay, and how to uncover insights to help finetune your value proposition.
View the full recap at: ideo.in/angel-annunciacao

24 snips
Jun 29, 2023 • 34min
Influence as a Remote or Hybrid Worker: Sacha Connor
Learn how to create a remote influence plan from Sacha Connor, Founder of Virtual Work Insider.
View the full recap at https://ideo.in/sacha

11 snips
Jun 20, 2023 • 31min
How to Use Data for Innovation: Bo Peng
Learn how to use data to uncover opportunities for innovation and better understand people and problems from Bo Peng, Senior Portfolio Director of Data Science at IDEO.
View the full recap at https://ideo.in/bo

27 snips
May 25, 2023 • 36min
Leading Change: Deirdre Cerminaro and Bryan Walker
Why leading change always starts with people, and tools you can try to make people the catalysts for change.
View the full recap at https://www.ideou.com/blogs/inspiration

May 18, 2023 • 36min
How to Confront Bias at Work: Kim Scott
Learn a framework for identifying bias, prejudice and bullying and choosing a response; tools leaders can use to disrupt bias; and ways to be an upstander at work.
View the show notes, transcript and recap at https://ideo.in/kimscott

Apr 20, 2023 • 32min
Belonging at Work: Susie Wise
The 3 foundational elements of belonging, and the tools and levers of design you can use to foster it.
View the visuals and resources discussed in this episode at https://ideo.in/susie
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