Creative Confidence Podcast Storytelling for Change with a Former Disney Exec: Catherine Connors
Jul 16, 2025
Catherine Connors, former Head of Content at Disney Interactive and founder of StoryQuo, shares her expertise on the transformative power of storytelling. She discusses five pivotal shifts for leaders to make stories more impactful, emphasizing collaboration and playfulness. Catherine explores the evolution of narrative forms, the importance of inclusivity, and how to balance tradition with modern values in storytelling. With practical tips, she encourages listeners to use storytelling as a tool for deep connections and meaningful cultural change.
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Storytelling Is Inherently Collaborative
- Storytelling has always been collaborative and experiential, not just consumption.
- Digital age elevates the expectation for interactive and participatory storytelling experiences.
Fandoms Drive Story Engagement
- Fandoms and collaborative communities amplify stories like Star Wars.
- Digital tools accelerate engagement by enabling audiences to co-create and interact with stories.
Beyond Classic Story Formats
- Classic story structures are useful frameworks but can be limiting.
- Story's emotional core is human dignity and the longing to be recognized and valued.