Intro

What makes a story powerful enough to shift culture? In this episode of the Creative Confidence Podcast, Catherine Connors—former Head of Content at Disney Interactive and founder of storytelling consultancy StoryQuo—shares five key shifts that can help leaders use story as a tool for transformation. From rethinking traditional formats to embracing play and shared authorship, Catherine challenges conventional ideas about storytelling and invites us to create stories that people want to carry forward. Whether you're trying to connect more deeply with your team, design more inclusive narratives, or spark culture change, this conversation offers actionable insights for leaders in every industry.