

AI x Creativity: Matthieu Lorrain & Savannah Kunovsky
28 snips Jun 4, 2025
Matthieu Lorrain, Creative Lead for AI and Creativity Research at Google DeepMind, and Savannah Kunovsky, Managing Director of the Emerging Tech Lab at IDEO, dive into the intersection of AI and creativity. They discuss how AI enhances artistic expression by providing rapid feedback and fostering creative flow. The conversation emphasizes the importance of collaboration between artists and technologists, showcasing innovative projects that push storytelling boundaries. They also touch on how challenges can spur creativity, urging experimentation with AI tools in the creative process.
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Matthieu's Creative Origin Story
- Matthieu Lorrain fell into the underground rave scene and transitioned from participant to visual artist.
- His early work blending technology and art sparked a 20+ year career focused on AI-powered creativity.
AI Amplifies Creative Flow
- AI tools provide rapid feedback that enhances creative flow states, making ideation and iteration faster.
- AI as a collaborator can adapt to different creative styles, potentially personalizing the creative experience.
The Concept of Liquid Content
- "Liquid content" means stories that dynamically adapt in real-time to audience context and platform.
- This approach merges scalability of media with personalized, evolving narrative experiences.