What Leaders Should Know About Leading Through Change: Melanie Bell-Mayeda
Mar 10, 2025
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Melanie Bell-Mayeda, Director of UX Program and Operations at Google and former IDEO partner, shares her expertise on leading through change. She emphasizes a human-centered approach to support teams in navigating uncertainty. Key topics include the STAR model for effective change management, the importance of structured processes, and fostering creativity within teams. Melanie discusses the necessity of clarity and transparency in leadership, and how these elements can empower individuals and enhance organizational growth.
Leaders must adopt a human-centered approach to strategy and process to align teams with organizational goals amidst chaos.
Effective communication and co-designed workflows enhance team resilience and engagement, fostering a supportive environment during change.
Deep dives
Leading in Times of Chaos
Leading in chaotic environments requires flexibility and adaptability as organizations face rapid changes and uncertainties. Change can stem from initiated efforts by leadership or external pressures such as market trends or technological advancements, both of which can create chaos for teams. Managers must navigate these dual pressures while providing clarity to their teams, helping them understand how their work aligns with organizational goals. This situation necessitates a focus on creating structures that will facilitate decision-making and enable teams to operate effectively in unpredictable circumstances.
The STAR Model Framework
The STAR model presents a human-centered framework for managing change, consisting of six important levers: strategy, structure, process, infrastructure, talent, and incentives. Each lever represents an opportunity to identify friction points and implement design choices to improve team performance amidst chaos. While some aspects may be beyond a manager's control, the model emphasizes turning focus toward manageable components that can make a significant impact. By prioritizing strategy and process, leaders can align their teams with clear objectives and streamline the flow of work, thereby enhancing productivity.
Human-Centered Approach to Strategy
Taking a human-centered approach to strategy involves making organizational aspirations actionable and relatable. Effective communication about how individuals’ contributions link to larger strategic goals fosters a sense of purpose among team members. Leaders must clarify how their teams' work aligns with broader objectives, offering insights that motivate employees and bolster their engagement. Furthermore, incorporating learning agendas allows teams to adapt to evolving strategies, measure progress, and pivot when necessary to ensure alignment with organizational goals.
Supporting Teams Through Process and People
Effective process management in times of change provides teams with structure and predictability to reduce uncertainty and anxiety. By co-designing processes with team members, leaders can create workflows that are intuitive and conducive to collaboration, ensuring that feedback loops are embedded for timely adjustments. In addition to refining processes, focusing on the well-being and growth of team members builds resilience; understanding individual motivations and fostering a culture of openness enhances engagement. This dual focus on process and people not only promotes a supportive environment but also empowers teams to navigate challenges creatively.
Learn how to lead through change and uncertainty with a human-centered approach. Discover three key leadership levers to help your team navigate uncertainty with clarity and confidence.
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