Creative Confidence Podcast Asked & Answered: Matthieu Lorrain & Savannah Kunovsky
Jun 24, 2025
Matthieu Lorrain, Creative Lead for AI at Google DeepMind and co-founder of LiquidLogic, teams up with Savannah Kunovsky, Managing Director of IDEO's Emerging Tech Lab. The duo delves into the transformative power of AI in creative processes, discussing how it can enhance collaboration while preserving artistic intent. They explore emotional design for neurodivergent users and integrate nature into creative outputs. Real-world applications in children's toy design and the importance of breaking content bubbles for diverse perspectives make for a thought-provoking conversation.
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AI Enhances Co-Design with Kids
- Tomocini at IDEO used AI tools to create short videos that helped kids visualize toy concepts in co-design sessions.
- This method personalized ideas early and enhanced collaborative brainstorming and product viability assessment.
Leverage AI with Classic Methods
- Use traditional creative methods like six thinking hats and hero's journey with AI to push ideas from multiple angles.
- Ask questions rather than answers from AI to generate friction and divergent thinking in brainstorming.
Balancing Liquid Content and Agency
- Liquid content must balance creator agency and audience customization to avoid diluting the story.
- Many viewers prefer guided stories over choosing their own adventures, so customization should be meaningful.
