

How to Take Action and Shape Your Future Today: Frederik Pferdt
Jan 13, 2025
Frederik Pferdt, Google's first chief innovation evangelist and author of "What's Next is Now," shares his insights on taking control of the future with small, consistent actions. He emphasizes the power of empathy for our future selves and the importance of transforming vague goals into actionable steps. Pferdt introduces the concept of micro-experiments and self-reflection to align present behaviors with future aspirations. By focusing on personal strengths and a future-ready mindset, he encourages listeners to embrace experimentation and intentional choices.
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Focus on Being, Not Just Achieving
- Focus on how you want to be in the future, not just what you want to achieve.
- This shifts your focus to your values and behaviors, which are within your control.
Mindset vs. Mind State
- Mindset is a fixed mental framework, often based on past experiences.
- Mind state is a dynamic and adaptable way of being, reflecting present awareness and readiness to act.
Visualize Your Future Self
- Visualize your future self to influence your present behavior.
- Even a few minutes of imagining your future can change your current actions.