
The Art of the Brand
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.
Latest episodes

Oct 6, 2023 • 21min
Cracking the YouTube Code & Building Brand Awareness
In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the prolific Gary Vee, they discuss the transformative strategy of posting content consistently to establish and enhance brand awareness. With their wealth of expertise, they dissect the nuances of this approach and its impact on businesses of all sizes.
Camille and Phillip also share an exclusive behind-the-scenes info about the Youtube algorithm from a contact at the top. Listen as they share insider tips on how you can benefit from the YouTube algorithm. From algorithm hacks to audience engagement strategies, Camille and Phillip unravel the mysteries of the platform and explain how these techniques can be used to propel any brand to new heights.

Aug 11, 2023 • 1h 14min
Influencer Insights:What to Expect and How to Navigate Influencing in 2023
In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thriving business empire.
Whether you're an aspiring influencer, a budding entrepreneur, or a seasoned business owner, this podcast episode is an absolute essential for providing insight into navigating the world of influencers. Dive deep into the art of monetization, how to build genuine relations with digital leaders, and how to create a strategic plan to achieve tangible, and profitable results.🌟

Jul 24, 2023 • 3min
What Marketers Can Learn From Trump
Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and convince your target audience to buy from you. In this episode, Camille breaks down microscripts and how you can use them to keep your brand top of mind with your consumers.

Jun 14, 2023 • 17min
The Stanley Cups' TikTok Phenomenon: Why things go viral.

Jun 9, 2023 • 4min
You won’t believe who tacobell’s target market customer is.
In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.

Jun 9, 2023 • 6min
The first airline to do this will win.
In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!

Jun 9, 2023 • 7min
Why The Bests Are The Worst to Marketing Themselves
Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

May 23, 2023 • 5min
Louis Vuitton's Brand Disaster
In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.

May 23, 2023 • 8min
Viral Dyson Video Takeaways
In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having passionate opinions that couldn’t be ignored. Hear Camille and Phillips key takeaways from the videos. Don’t forget to leave your opinions and comments below.

May 17, 2023 • 4min
The Joke Tiffany & Co Can't Recover From
Luxury brands need to stop chasing engagements.
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