

The Art of the Brand
Third Eye Insights
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
Episodes
Mentioned books

Jan 16, 2024 • 35min
Korean Color Analysis - Helpful or just Hype??
In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis has exploded in popularity on social media and is all the rage on TikTok. Is it just a fad or is color analysis mission critical to nailing your personal brand? Learn about the process, science and entire experience. The best part— it's not just for women! Camille dives into Phillip's results and the impact it made on his buying decisions moving forward. Don't miss this fantastic podcast and learn more about the world of Korean Color Analysis!

8 snips
Jan 11, 2024 • 1h
My Korean MedSpa Experience — The Good, The Bad, The Ugly
In this episode, Camille shares her fascinating journey through Korea's beauty landscape, showcasing her experiences at the renowned Shinebeam Gangnam medical spa. She reveals why Korea leads the beauty industry with its unique, efficient, and results-driven approach. Camille contrasts intensive treatments like Thermage with North American practices, highlighting affordability and cultural differences. With insights on navigating language barriers and skincare treatments, she paints a vivid picture of what beauty tourism in Korea truly offers.

Jan 7, 2024 • 29min
How to Win with Simple Marketing: Aesop Case Study 🧼
In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what your brand can learn from this case study 🧼

Dec 15, 2023 • 35min
Gentle Monster: Brand Case Study
This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about the Brand employs attention-grabbing strategies you simply cannot look away from. Camille and Phillip were on site to experience the brand firsthand and share their insights. Pay attention if you don't know who Gentle Monster is, you will very soon as they are an emerging and trend setting brand powerhouse!

Dec 10, 2023 • 7min
The Best Are The Worst at Marketing Themselves
Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

Dec 9, 2023 • 8min
How to Make Billboards Work
If you have a strong personal brand in your local market, you can actually make money doing this.

Dec 8, 2023 • 10min
Tiffany Case Study
Marketing deep dive on @Tiffany&Co.

Dec 6, 2023 • 10min
What Brands can Learn From Barbie
In this episode, Camille shares her insights into the Barbie movie’s 150 million dollar marketing campaign. In this pod, Camille breaks down what you can learn from their marketing tactics and how you can apply their strategies to your marketing despite having the name or $$ size of their campaign.

Dec 6, 2023 • 21min
The Backend Is The Business
The backend is the business 🤖 the backend is integral to a successful client experience. This often is the biggest oversize we see with clients. The wrong backend can ruin your business.

Dec 5, 2023 • 7min
How to nail digital ads with a case study from Peloton 🚴🏼♀️🚴🏼♀️
Good marketing is simple, not easy. In this podcast, Camille explains how to create engaging ads that work by anaylzing recent ads released by Peloton.