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The Art of the Brand

Latest episodes

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Oct 6, 2023 • 21min

Cracking the YouTube Code & Building Brand Awareness

In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the prolific Gary Vee, they discuss the transformative strategy of posting content consistently to establish and enhance brand awareness. With their wealth of expertise, they dissect the nuances of this approach and its impact on businesses of all sizes. Camille and Phillip also share an exclusive behind-the-scenes info about the Youtube algorithm from a contact at the top. Listen as they share insider tips on how you can benefit from the YouTube algorithm. From algorithm hacks to audience engagement strategies, Camille and Phillip unravel the mysteries of the platform and explain how these techniques can be used to propel any brand to new heights.
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Aug 11, 2023 • 1h 14min

Influencer Insights:What to Expect and How to Navigate Influencing in 2023

In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thriving business empire. Whether you're an aspiring influencer, a budding entrepreneur, or a seasoned business owner, this podcast episode is an absolute essential for providing insight into navigating the world of influencers. Dive deep into the art of monetization, how to build genuine relations with digital leaders, and how to create a strategic plan to achieve  tangible, and profitable results.🌟
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Jul 24, 2023 • 3min

What Marketers Can Learn From Trump

Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and convince your target audience to buy from you. In this episode, Camille breaks down microscripts and how you can use them to keep your brand top of mind with your consumers.
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Jun 14, 2023 • 17min

The Stanley Cups' TikTok Phenomenon: Why things go viral.

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Jun 9, 2023 • 4min

You won’t believe who tacobell’s target market customer is.

In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.
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Jun 9, 2023 • 6min

The first airline to do this will win.

In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!
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Jun 9, 2023 • 7min

Why The Bests Are The Worst to Marketing Themselves

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!
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May 23, 2023 • 5min

Louis Vuitton's Brand Disaster

In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.
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May 23, 2023 • 8min

Viral Dyson Video Takeaways

In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having passionate opinions that couldn’t be ignored. Hear Camille and Phillips key takeaways from the videos. Don’t forget to leave your opinions and comments below.
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May 17, 2023 • 4min

The Joke Tiffany & Co Can't Recover From

Luxury brands need to stop chasing engagements.

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