The Art of the Brand

Brand Death by 1000 Cuts 💀 or How Small Marketing Mistakes Can Destroy a Brand This episode explores the precarious relationship between marketing missteps, inconsistent branding, and the catastrophic consequences that can result. Through captivating examples and expert insights, we uncover the detrimental impact of small mistakes on a brand's reputation and consumer trust.

Dive into the future of business productivity. In this episode, Our marketing experts engage in a dynamic conversation about the game-changing tool on everyone's radar—CHAT GPT. Camille and Phillip emphasize that while CHAT GPT is a phenomenal tool, it's not a shortcut for the lazy. Join them as they discuss how this revolutionary technology requires a strategic approach, urging listeners to view it as a catalyst for innovation rather than a crutch. Discover why you have to embrace CHATGPT as a powerful ally in the quest for efficiency. Learn how this tool, when used smartly, enhances human intelligence, providing invaluable support for creative ideas. Uncover the secrets to leveraging CHAT GPT to its full potential, and find out why it's not a replacement for human ingenuity but a force multiplier for those ready to elevate their productivity game.

In today's episode of Marketing Insights by Third Eye, Camille sits down with TEI's producer, Allister Macel, to go through some of the best questions and comments on her latest TikTok videos. In this episode, we dig into some use cases for positioning your client as the guide, the importance of ROI in any marketing strategy, hashtag usage, and so much more! This is the first episode of many. If you want your questions answered, drop your questions into her comments on TikTok or submit them to askcamille@thirdeyeinsights.ca, and we'll try to squeeze them into future episodes.

Welcome to "Marketing Insights by Third Eye" with your hosts, Camille and Phillip. Join us on a journey through the intricate world of marketing as we uncover the unspoken truths and hidden motivations that shape the industry. In this episode, Camille, a seasoned marketing strategist, and Phillip, a sharp-witted business analyst, fearlessly unravel the complex dynamics behind ESG ratings and their profound influence on the stock prices of public companies. Delve into the intriguing discussion as they shed light on the real reasons why many corporations are embracing "woke" marketing themes in their campaigns, dissecting the intricate connections between societal narratives, consumer behavior, and financial performance.

In today’s podcast chat, Camille Moore and Phillip Millar dive into their experience at Face Gym. Join in to learn how Face Gym strategically positioned itself as the ultimate brand authority in its category. Camille and Phillip share their secrets behind making a bold statement and crafting a killer strategy, providing invaluable insights from their experience at Face Gym’s Los Angeles location. This podcast reveals strategies that create powerful and lasting brand authority and how stating bold facts can help elevate your brand and influence in the market.

In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the prolific Gary Vee, they discuss the transformative strategy of posting content consistently to establish and enhance brand awareness. With their wealth of expertise, they dissect the nuances of this approach and its impact on businesses of all sizes. Camille and Phillip also share an exclusive behind-the-scenes info about the Youtube algorithm from a contact at the top. Listen as they share insider tips on how you can benefit from the YouTube algorithm. From algorithm hacks to audience engagement strategies, Camille and Phillip unravel the mysteries of the platform and explain how these techniques can be used to propel any brand to new heights.

In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thriving business empire. Whether you're an aspiring influencer, a budding entrepreneur, or a seasoned business owner, this podcast episode is an absolute essential for providing insight into navigating the world of influencers. Dive deep into the art of monetization, how to build genuine relations with digital leaders, and how to create a strategic plan to achieve  tangible, and profitable results.🌟

Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and convince your target audience to buy from you. In this episode, Camille breaks down microscripts and how you can use them to keep your brand top of mind with your consumers.

In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.