
The Art of the Brand
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.
Latest episodes

May 15, 2023 • 2min
Tailor Your Message to the Medium - The WealthSimple Exmple
This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.

May 5, 2023 • 5min
PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND
Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.

May 5, 2023 • 3min
How to Nail Branding: Dyson Case Study
Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.

May 2, 2023 • 10min
R.I.P to Tim Hortons Brand
This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decisions that have enraged the nation by going digital.

May 2, 2023 • 20min
Budlight $5 Billion Marketing Mistake
Today’s Marketing Yard Sale is brought to you by @budlight #budlightdylanmulvaney
In this episode, we talk about the huge Budlight marketing mistake with the Dylan Mulvaney campaign released on March 2023.

Apr 29, 2023 • 49min
Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor
In this podcast, Camille Moore and Hannah Appel talk about the difference between working with freelancers and working with an agency for your branding and your marketing strategy and the pros and cons of both. The two also dive into viral content, how to get virality and how to not be sold a pipe dream

Apr 27, 2023 • 5min
CHAT GPT: A FOOLS GAME
Undoubtedly, AI language models like Chat GPT have changed the world. Many industry experts have proclaimed the end of many marketing positions but Camille Moore and Phillip Millar have an alternative opinion thats worth tuning in for.

Apr 20, 2023 • 8min
Marketing Misteps: Lagree Needs a Branding Wake-Up Call
In this episode, we talk about Studio Lagree, an advanced pilates system and how the style of workout missed their mark by lacking a cohesive brand. This video caused quite a stir on Tiktok because of how confusing the business and brand are for the end user. Hear what Camille & Phillip have to say about Studio Lagree in this in-depth podcast on the topic of marketing, brands and boutique fitness.
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