The Art of the Brand Guest 03: @OrenMeetsWorld. The Breakdown: Branding Trends & Digital Strategies
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May 3, 2024 @OrenMeetsWorld, the internet's favorite creative director, discusses branding trends and digital strategies with Camille Moore. They explore the evolution of branding in sectors like fashion and drones, emphasizing community engagement and adapting to 'living brands'. Insights on overcoming creative resistance and the impact of social media on luxury branding are shared. The duo highlights the importance of authenticity in content creation, urging brands to focus on meaningful connections with their audience as 2024 approaches.
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Consumer Drone Industry Experience
- Orin worked in the consumer drone space during its fast growth phase.
- He witnessed the shift from hobbyist drone kits to polished consumer products.
Buying Brand vs Product
- Buying a brand involves emotional or identity reasons beyond functionality.
- Brands can fulfill roles from status symbols to community alignment, affecting buying choices.
Iterate Successful Content Often
- Remake your successful social media content every few months with a fresh angle.
- Iterate on proven ideas to continuously engage and grow your audience.