Guest 03: @OrenMeetsWorld. The Breakdown: Branding Trends & Digital Strategies
The Art of the Brand
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Rethinking Video Success Metrics
This chapter explores the complexities of evaluating video content effectiveness and brand engagement, highlighting the significance of connecting with a targeted audience over mass reach. It also discusses the evolving social media landscape, particularly on TikTok, emphasizing the need for businesses to focus on meaningful connections and valuable content as trends shift towards authenticity in 2024.
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