2min chapter

The Art of the Brand cover image

Guest 03: @OrenMeetsWorld. The Breakdown: Branding Trends & Digital Strategies

The Art of the Brand

CHAPTER

Intro

This chapter explores the critical connection between branding and design, underlining the need for intentional strategies in creating impactful brands. It compares creative direction in branding to architecture, emphasizing the intellectual effort behind successful campaigns and relating personal experiences in product design and usability.

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