
Guest 03: @OrenMeetsWorld. The Breakdown: Branding Trends & Digital Strategies
The Art of the Brand
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Intro
This chapter explores the critical connection between branding and design, underlining the need for intentional strategies in creating impactful brands. It compares creative direction in branding to architecture, emphasizing the intellectual effort behind successful campaigns and relating personal experiences in product design and usability.
Transcript
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