Target Market Personas Are Dead!

Target market personas might be a thing of the past! Discover how shared values can revolutionize marketing strategies and resonate more with consumers. Delve into the shift from low to high fidelity information and understand the importance of observing real customer behaviors. The discussion also critiques outdated methods and emphasizes the need for deeper insights, especially in the age of AI. Tune in for a fresh perspective on navigating consumer motivations and the complexities of modern marketing.