AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min chapter
Target Market Personas Are Dead!
The Art of the Brand
Understanding Market Personas: The Shift from Low to High Fidelity Information
This chapter explores the difference between low fidelity and high fidelity information in defining target market personas. It highlights the necessity of observing real customer behavior to derive deeper insights that can improve marketing strategies.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode