The Art of the Brand

Join Camille Moore and world-renowned artist Anthony Ricciardi on this Art of the Brand podcast. Anthony is an artist who is breaking barriers with his approach to marketing himself and his art digitally. This is a podcast for all entrepreneurs, as there is so much to learn from Anthony’s story of following your dreams and putting yourself out there. Anthony Ricciardi is a renowned multi-disciplinary artist from Toronto, Canada that has travelled internationally showcasing his artwork and murals. His collections have been showcased globally in major cities such as New York, Los Angeles, Dubai, Miami, Sydney, Manchester, Puerto Rico, Antigua, Montreal and Sao Paolo. He has curated large scale artwork and clothing for notable celebrities and has collaborated with major brands such as Disney, Adidas, Coors Light and L’Oreal.Anthony is more than just an artist and his story, isn’t your typical. He went to Alabama State University on a baseball scholarship and spent five years working as an analyst for an investment fund but decided to leave the comfort and clout of corporate finance to pursue his true passion; art.

Discover why a personal brand is a crucial investment for career growth in today's competitive landscape. Learn how personal branding varies across industries, including a case study from the med tech field. Explore the art of branding and how effective coaching can shape your professional identity. Dive into the challenges of personal branding, from vulnerability to handling criticism, and understand how embracing these experiences can lead to respect and recognition in your field.

Target market personas might be a thing of the past! Discover how shared values can revolutionize marketing strategies and resonate more with consumers. Delve into the shift from low to high fidelity information and understand the importance of observing real customer behaviors. The discussion also critiques outdated methods and emphasizes the need for deeper insights, especially in the age of AI. Tune in for a fresh perspective on navigating consumer motivations and the complexities of modern marketing.

Join marketing strategist Camille Moore, who helps businesses navigate common pitfalls, and Phillip Millar, a tactical execution expert, as they dissect the essential role of strategy in successful marketing. They discuss the dangers of prepackaged solutions and highlight red flags to watch for in proposals. The duo emphasizes creative freedom versus quick wins and shares insights on managing brand identity effectively. With engaging examples, including the Lucky Strike campaign, they illustrate how deep strategy fosters authentic consumer connections.

In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing decisions, they are faced with a myriad of challenges: following the trends, deciding whether to stick with what worked in the past or boldly go where no one has gone before, and balancing the risks of failure and growth. Fear is the mind-killer, and the fear of taking risks is holding companies back. Learn how to make informed decisions and to best captain your ship to avoid the field of distractions and the naysayers that want you to blend in. It can be challenging to stay focused on your goals and thought process. However, by developing the necessary skill sets and creating a strategic plan, you can improve your decision-making abilities and increase your chances of success. Let's explore this process in more detail to gain valuable insights.

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure. Camille and Phillip discuss Brand rejuvenation and how tough it is to fix a brand using the same people who broke it in the first place. Bad data, self-serving advisors, sunk cost theory, and CEOs being too busy can lead to a brand off course. We discuss how to bring your brand back and how to overcome the obstacles holding your business back.

Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic marketing budget and how to create marketing goals and benchmarks for success. No matter where your business is, this podcast has key insights you can learn from. 0:00 - Marketing Budget Allocation3:12 - Brand Launch and Marketing Budget9:28 - Marketing Strategy for Small Businesses16:42 - Marketing Budget Strategy22:09 - Strategic Marketing Investment

In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the potential limitations of Google AdWords in generating ROI, as well as the role of SEO in search positioning. Is it possible to leverage the benefits of Google's other platforms without paying for ads, or is Google's entire platform a giant money sink?

In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop what you’re doing and Google it now. Join us in dissecting Quiznos' marketing choices, from branding missteps to potential avenues for improvement. Don't miss the intriguing discussion on how Quiznos could stand out in the competitive fast-food industry.

In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more than just a logo; It’s about creating a great experience. This episode is great for those who own or market for a businesses in industries typically described as ‘boring’. Tune in to learn more about Bucees and learn how you can stand out from the competition and win.