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The Art of the Brand

Latest episodes

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Jun 9, 2023 • 6min

The first airline to do this will win.

In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!
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Jun 9, 2023 • 7min

Why The Bests Are The Worst to Marketing Themselves

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!
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May 23, 2023 • 5min

Louis Vuitton's Brand Disaster

In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.
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May 23, 2023 • 8min

Viral Dyson Video Takeaways

In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having passionate opinions that couldn’t be ignored. Hear Camille and Phillips key takeaways from the videos. Don’t forget to leave your opinions and comments below.
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May 17, 2023 • 4min

The Joke Tiffany & Co Can't Recover From

Luxury brands need to stop chasing engagements.
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May 15, 2023 • 2min

Tailor Your Message to the Medium - The WealthSimple Exmple

This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.
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May 5, 2023 • 5min

PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND

Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.
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May 5, 2023 • 3min

How to Nail Branding: Dyson Case Study

Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.
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May 2, 2023 • 10min

R.I.P to Tim Hortons Brand

This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decisions that have enraged the nation by going digital.
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May 2, 2023 • 20min

Budlight $5 Billion Marketing Mistake

Today’s Marketing Yard Sale is brought to you by @budlight ⁠#budlightdylanmulvaney ⁠ In this episode, we talk about the huge Budlight marketing mistake with the Dylan Mulvaney campaign released on March 2023.

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