The Art of the Brand

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure. Camille and Phillip discuss Brand rejuvenation and how tough it is to fix a brand using the same people who broke it in the first place. Bad data, self-serving advisors, sunk cost theory, and CEOs being too busy can lead to a brand off course. We discuss how to bring your brand back and how to overcome the obstacles holding your business back.

Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic marketing budget and how to create marketing goals and benchmarks for success. No matter where your business is, this podcast has key insights you can learn from. 0:00 - Marketing Budget Allocation3:12 - Brand Launch and Marketing Budget9:28 - Marketing Strategy for Small Businesses16:42 - Marketing Budget Strategy22:09 - Strategic Marketing Investment

In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the potential limitations of Google AdWords in generating ROI, as well as the role of SEO in search positioning. Is it possible to leverage the benefits of Google's other platforms without paying for ads, or is Google's entire platform a giant money sink?

In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop what you’re doing and Google it now. Join us in dissecting Quiznos' marketing choices, from branding missteps to potential avenues for improvement. Don't miss the intriguing discussion on how Quiznos could stand out in the competitive fast-food industry.

In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more than just a logo; It’s about creating a great experience. This episode is great for those who own or market for a businesses in industries typically described as ‘boring’. Tune in to learn more about Bucees and learn how you can stand out from the competition and win.

In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis has exploded in popularity on social media and is all the rage on TikTok. Is it just a fad or is color analysis mission critical to nailing your personal brand? Learn about the process, science and entire experience. The best part— it's not just for women! Camille dives into Phillip's results and the impact it made on his buying decisions moving forward. Don't miss this fantastic podcast and learn more about the world of Korean Color Analysis!

In this episode, Camille shares her fascinating journey through Korea's beauty landscape, showcasing her experiences at the renowned Shinebeam Gangnam medical spa. She reveals why Korea leads the beauty industry with its unique, efficient, and results-driven approach. Camille contrasts intensive treatments like Thermage with North American practices, highlighting affordability and cultural differences. With insights on navigating language barriers and skincare treatments, she paints a vivid picture of what beauty tourism in Korea truly offers.

In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what your brand can learn from this case study 🧼

This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about the Brand employs attention-grabbing strategies you simply cannot look away from. Camille and Phillip were on site to experience the brand firsthand and share their insights. Pay attention if you don't know who Gentle Monster is, you will very soon as they are an emerging and trend setting brand powerhouse!

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!