Guest 09: Brian Smith, the Founder of UGG.

The Journey from Startup to Building a Global Brand. In this episode Camille interviews the founder of UGG, the iconic boot that has changed footwear. In this episode, Brian shares his incredible journey, from importing the first sheepskin boots to building UGG into a globally recognized brand. He opens up about the early challenges, from finding his niche in the U.S. to weathering the ups and downs of entrepreneurship. Camille and Brian discuss the key strategies he used to take UGG from a good to a great brand, offering valuable insights for entrepreneurs at any stage.