Marketing Your Practice

This podcast discusses the shift from self-promotion to promoting ideas in chiropractic marketing. It explores how to convey values, expertise, and philosophy authentically. Emphasizing the importance of sharing resonating ideas to build trust and position chiropractors as trusted guides in healthcare journeys.

In this episode of the Marketing Your Practice Podcast, I'm diving deep into the heart of our financial lives—not our bank accounts, but our beliefs. 'Money Mindsets: How Your Beliefs Shape Your Reality' is a journey into the powerful world of the convictions we hold about wealth, value, and abundance. I'll explore how the seemingly simple stories we tell ourselves about money can fundamentally influence our financial landscape. From the idea that the world is brimming with opportunities to the conviction that we deserve an abundant life, our beliefs can either be our greatest allies or most formidable obstacles. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Angus Pyke, Chiropractic practice expert, delves into elevating practice income beyond new patients. He discusses attracting new patients, increasing fees per service, and enhancing patient retention. The podcast focuses on optimizing these aspects for practice growth and exceeding targets.

In this milestone 350th episode of "The Marketing Your Practice Podcast," join your host, Angus Pyke, as we unveil "Decoding Success: 10 Key Traits of Successful Chiropractors." Drawing on years of hands-on experience and insights from working with hundreds of chiropractors, this episode distills the essence of what sets thriving practitioners apart. From embracing dynamic action to cultivating resilience and self-compassion, we delve into the real-world traits that propel chiropractors towards unparalleled success in their practices and lives. Whether you're seeking to refine your approach, overcome common hurdles, or simply find inspiration to push your practice to new heights, this episode offers actionable strategies and transformative insights. Tune in to transform your practice and discover the blueprint for chiropractic excellence. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode, Angus Pyke, Chiropractor and author of 'Mastering Self-Discipline: The Chiropractor's Guide to Practice Success,' challenges the conventional wisdom of self-discipline and unveils a more comprehensive approach to cultivating it. He discusses the key ingredients and environmental factors that contribute to self-discipline and how to maximize their impact. The podcast also covers the importance of setting clear goals for social media marketing, maintaining self-discipline through mindset and a focused work environment, and the ten essential elements needed for mastering self-discipline.

In this eye-opening episode of the "Marketing Your Practice Podcast," we dive into the heart of exceptional marketing strategies, drawing inspiration from a recent webinar where the host astonishingly generated $140,000 in just 45 minutes. Join me as I unravel the secrets behind this success and translates them into powerful, actionable strategies for chiropractors. From identifying your 'starving audience' to mastering the art of engagement and scarcity, this episode is packed with real-world insights. Whether you're struggling to captivate your audience or looking to elevate your practice's marketing game, these lessons are your key to unlocking new levels of success. Tune in and transform your chiropractic marketing approach with strategies proven to work wonders! Thanks for all you do. Keep saving lives! Angus See omnystudio.com/listener for privacy information.

In this insightful episode of the 'Marketing Your Practice Podcast,' I share an unexpected encounter with a stretched Ferrari limousine that led me to a crucial realisation about chiropractic practice growth. Join me as I explore the 'Ferrari Principle,' examining how we, as chiropractors, can grow our practices without losing their essence. I delve into the importance of balancing expansion with maintaining our core identity, drawing from personal experiences and practical strategies. This episode challenges the norm of growth for growth's sake and encourages a thoughtful approach to evolving our practices. Tune in to learn how you can enhance your practice's impact while preserving its soul. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In the bustling world of chiropractic care, capturing attention is the new currency of success. But how do you make your practice not just seen, but truly noticed in 2024? This episode is your guide to mastering the art of attention. We delve into ten innovative strategies that go beyond the conventional, helping you to stand out in a crowded market. From the power of authentic storytelling to leveraging the latest in technology, we cover a spectrum of tactics designed to grab and hold the attention of your potential patients. We'll also discuss the importance of attention in building lasting relationships and a strong community presence. Whether you're looking to refresh your marketing approach or seeking new ways to elevate your practice, this episode is packed with insights and actionable tips. Tune in to discover how you can buy and build attention effectively, turning your chiropractic practice into a standout success story in 2024. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In today’s episode I delve into the crucial art of showing proof in chiropractic marketing. In this episode, I’ll unravel why sharing tangible proof of your practice's effectiveness is not just beneficial, but essential in today's competitive landscape. I’ll explore a variety of strategies beyond traditional testimonials to demonstrate the efficacy of your care. Tune in to discover how to elevate your marketing strategy by convincingly showing proof, ultimately leading to increased patient trust and a thriving practice. Don't miss these practical tips and examples that can transform the way you market your chiropractic services! Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Join Angus Pyke on the "Marketing Your Practice Podcast" as he welcomes Eric Holtzclaw, a marketing maestro, for a dynamic discussion on revolutionizing chiropractic marketing. In this episode, we dive into: Effective Branding and Budgeting: Learn how to craft a compelling brand story and allocate your marketing budget for maximum impact. Patient Engagement and Marketing Patience: Explore the parallels between patient care and developing a patient marketing strategy. Content Strategy and Targeted Offers: Discover how to create engaging content and when to present targeted offers to attract your ideal patients. Holistic Marketing Approach: Eric shares his insights on aligning your marketing efforts with your business goals for sustainable growth. Tune in for valuable tips and strategies that will help you elevate your chiropractic practice! Thanks for all you do. Keep saving lives! Angus Links: Website: https://ligerpartners.com/ Linkedin: https://www.linkedin.com/in/eholtzclaw Twitter: https://twitter.com/LigerPartners Facebook: https://www.facebook.com/YouNeedALiger/ Instagram: https://www.instagram.com/ligermarketing/ The Claw: https://podcasts.apple.com/us/podcast/the-claw/id1201943078 https://www.inc.com/author/eric-holtzclaw Bio: Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.  In 2018, Eric took the advice he usually gives other entrepreneursand formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.  Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one. See omnystudio.com/listener for privacy information.