Marketing Your Practice
Ep353. Ideas Over Image: The Chiropractor's Guide to Authentic Branding. Angus Pyke
Mar 3, 2024
This podcast discusses the shift from self-promotion to promoting ideas in chiropractic marketing. It explores how to convey values, expertise, and philosophy authentically. Emphasizing the importance of sharing resonating ideas to build trust and position chiropractors as trusted guides in healthcare journeys.
23:40
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Quick takeaways
- Personal branding focuses on sharing impactful ideas rather than self-promotion.
- Creating impactful ideas requires innovativeness, relevance, and emotional resonance for audience connection.
Deep dives
Personal Branding: Ideas Promotion Over Self-Promotion
Personal branding involves promoting ideas rather than oneself, focusing on value creation and sharing impactful concepts. This approach emphasizes shifting from self-centered promotion to idea-centered communication, aiming to inspire and connect with the audience. By conveying ideas that resonate and offer value, personal branding can build trust, credibility, and authentic relationships.
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