13min chapter

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Ep353. Ideas Over Image: The Chiropractor's Guide to Authentic Branding. Angus Pyke

Marketing Your Practice

CHAPTER

Building Authentic Connections Through Personal Branding in Chiropractic Practice

This chapter emphasizes the importance of personal branding for chiropractors, highlighting the value of promoting ideas over image. It discusses the role of conveying values, expertise, and philosophy to establish genuine connections with the audience. The chapter touches on the power of sharing resonating ideas, positioning chiropractors as guides rather than heroes in patients' healthcare journeys.

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