Marketing Your Practice

If your practice breaks down the moment you’re not there, you don’t have a people problem—you have a systems problem. In this final episode of the CEO Code, you’ll learn how to think about systems like a true leader, build buy-in with your team, and keep your processes alive as your practice grows.See omnystudio.com/listener for privacy information.

If your team feels stuck, unmotivated, or reliant on you to keep things moving, it’s time to shift gears. In this episode, you’ll learn how to build a high-performing team by stepping into your role as CEO. We cover the 3 key leadership responsibilities that drive great culture—setting clear standards, creating safety and belonging, and living your mission every day. A must-listen if you want a team that performs without needing to be micromanaged.See omnystudio.com/listener for privacy information.

If you want to lead your practice with more confidence and clarity, you need to know your numbers. In this episode, we unpack the 12 essential financial metrics every chiropractic CEO should be tracking—without needing to be a numbers nerd. You’ll learn how to measure them, why they matter, and how to use them to make smarter business decisions. This is the practical, no-fluff guide to mastering the financial health of your practiceSee omnystudio.com/listener for privacy information.

In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator. You’ll learn: Why most chiropractors abdicate, not delegate, their marketing (and how to fix it) The importance of knowing who you’re perfect for (Standout Strategy) How to activate your Broadcast Engine using Owned, Borrowed, and Bought media Why trust takes time—and what Google’s Zero Moment of Truth means for you How to outsource wisely without losing control If you’ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.See omnystudio.com/listener for privacy information.

In Part 3 of The Chiropractic CEO Code, we’re diving into one of the most underrated but powerful responsibilities of a CEO: vision. You’ll learn: Why “just getting through the week” is killing your growth The 3 levels of vision every chiropractor needs to lead effectively How to translate vision into 6-week projects your team can rally around Why sharing your vision out loud multiplies its power And how to make better decisions by anchoring them to your destination This episode will help you step back from the day-to-day and lead your practice with intention—not just intensity.See omnystudio.com/listener for privacy information.

Ep432. The CEO Code, Part 2: How to Take Back Control of Your Time In Part 2 of The Chiropractic CEO Code series, we’re tackling one of the biggest barriers to growth: time. Specifically, how to stop letting your schedule run you, and start leading your practice with calm, clarity, and control. You’ll learn: The 3 Time Zones every chiropractor must manage (and why most ignore two of them) The Sunday CEO Reset: a 30-minute weekly habit that creates instant focus What actually counts as CEO time—and the surprising activities that don’t How to stop mistaking busyness for progress And why one strategic time block per week can shift everything This episode will help you make space for the leadership your practice actually needs—without burning out or falling further behind.See omnystudio.com/listener for privacy information.

But if you’re feeling maxed out, stuck in the day-to-day, or wondering why your practice growth has stalled… this episode is for you. In the kickoff to The Chiropractic CEO Code series, we explore the real reason most practices plateau—and why becoming a better technician or manager won’t fix it. You’ll learn: The difference between a technician, a manager, and a true CEO Why many chiropractors think they’re leading—when they’re actually babysitting chaos The 5 core responsibilities every CEO chiropractor must master How to start the identity shift that makes growth sustainable (and life more enjoyable) Plus, you’ll get a simple reflection exercise to help you reclaim your leadership role—starting today. It’s time to stop running your practice on adrenaline and start leading with vision.See omnystudio.com/listener for privacy information.

AI is everywhere right now — writing blogs, captions, even creating full video content. On the surface, it sounds like a dream: an endless stream of polished marketing without you lifting a finger. But here’s the truth… AI content won’t grow your practice. Why? Because patients don’t just connect with information — they connect with you. When your marketing voice gets replaced by AI, trust gets built with the wrong thing. And that disconnect shows up where it hurts most: conversion and retention. In this episode, I’ll break down: Why AI content alone won’t bring loyal, long-term patients. The hidden danger of abdicating your marketing (vs. delegating it). The real role content plays in building trust before a patient walks in. A simple 4-step framework for using AI without losing your authentic voice. If you’ve ever been tempted to let AI take over your marketing, this episode is a must-listen.See omnystudio.com/listener for privacy information.

Most chiropractors get into practice to help patients — but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want: How to train your team (even when you feel too busy) What to say during the adjustment visit to build trust, drive better outcomes, and strengthen retention How to step into the CEO role so the business serves you, instead of the other way around You’ll walk away with practical frameworks and simple action steps you can implement right away — so you can build a practice that delivers more impact, more freedom, and more enjoyment.See omnystudio.com/listener for privacy information.

In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice: How to stand out without selling out How often to email (and what actually makes an email valuable) How to deliver a Report of Findings that earns trust without feeling salesy You’ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.See omnystudio.com/listener for privacy information.