Marketing Your Practice

Most chiropractors are working harder than ever—matching prices, mimicking marketing, copying scripts—only to find themselves stuck, exhausted, and invisible. In this episode of The Marketing Your Practice Podcast, we explore a bold, often uncomfortable truth: you don’t win by blending in—you win by showing up as yourself. From Angus’s early years of walking in someone else’s practice footsteps to the powerful transformation that followed, this episode is a wake-up call for any chiropractor tired of building someone else’s version of success. Here’s what you’ll learn in this episode: The one mindset shift that unlocks fulfilment, impact, and momentum. What “strategic authenticity” really means—and how to practice it. A 5-question audit to uncover where you’re hiding, blending, or holding back. Why most marketing falls flat—and how to make yours resonate. Real-world examples from Dr. Andrea Huddleston and Dr. Tim Leeming that prove authenticity attracts. Five simple actions you can take this week to start showing up more like you. If you’ve ever felt like you’re working hard but not gaining traction, this episode will help you reconnect with your message, your mission, and your magic. 🎧 Hit play now—and start building a practice no one can compete with.See omnystudio.com/listener for privacy information.

Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit. In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem. You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice. Here’s what you’ll learn in this episode: Why the adjustment visit is the most underleveraged part of your patient journey The 3-act structure that turns routine care into a high-impact experience How psychology (like the primacy effect and peak-end rule) shapes patient memory What your C.A. should really be doing—and why they’re part of the healing process The simple adjustment ritual that regulates the patient’s nervous system and builds deep trust If you want to stand out without doing more, and create a practice where patients stay because they feel the difference—you won’t want to miss this one. 🎧 Hit play now and learn how to master the moment that matters most.See omnystudio.com/listener for privacy information.

Ever feel like your Report of Findings is harder than it should be? Like you’re saying all the right things… but patients still hesitate? The problem isn’t your care plan. It’s not your pricing. It’s trust—and in this episode, we’ll show you how to build it. In this episode of the Marketing Your Practice Podcast, we’re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation—where patients say yes because they feel seen, heard, and understood. Here’s what you’ll learn in this episode: Why being fully present is more powerful than having the perfect script How to use reflective listening to create instant emotional safety The mindset of calm confidence (without being rigid or salesy) How to explain care using simple, relatable language that builds belief The power of visual aids and storytelling to make your message stick Why offering choices increases commitment (and reduces pressure) How to set expectations that reduce doubt and keep patients on track If you want your ROF to feel lighter, smoother, and more effective—without feeling like a pitch—this episode is for you. 🎧 Hit play now and start making your Report of Findings effortless.See omnystudio.com/listener for privacy information.

The real goal of the new patient visit isn’t to educate or impress. It’s to make your patient feel: Seen Heard Safe enough to trust you And hopeful about what’s possible When you nail those four things, everything gets easier. But when you miss even one? The report of findings becomes harder. The chances of them making it to a progress exam drop. And the path to long-term, lifetime care gets blocked—before it’s even begun. In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent. You’ll learn: Why scripting might be hurting more than helping The one phrase that instantly deepens connection How to lead with authority without coming across as pushy And why the last 30 seconds of the visit might be the most important part These aren’t dramatic blunders—but they create friction you don’t need. Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.See omnystudio.com/listener for privacy information.

If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you. In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective. You’ll learn: Why missed visits are quietly costing your practice thousands How to shift your team culture so follow-up feels like service—not selling The script I use at the ROF to set the foundation for future follow-up (and why it works so well) What the “White Coat Effect” teaches us about who should do the follow-up How to use categories to clean up your patient list and free up mental bandwidth The truth about “maybes” and why they drain more than just your books If you’re ready to follow up with confidence, reconnect with patients who already trust you, and grow without chasing cold leads—this episode will show you how.  Hit play and let’s bring your best patients back—with care, not pressure.See omnystudio.com/listener for privacy information.

In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to? I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value. Here’s what I cover: Why reactivation is an act of kindness, not just a marketing tactic What true retention means—and why it’s essential for a sustainable practice How to collect and interpret patient feedback without losing your identity The first steps to making your practice unforgettable Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.See omnystudio.com/listener for privacy information.

If you want a busier, more predictable, and more fulfilling chiropractic practice, it all starts with visibility. In this episode, we unpack the second pathway in the Visibility segment of the 7-Figure Lifestyle Triangle™—your Broadcast Engine™. You’ll learn how to consistently show up in a way that builds trust, creates connection, and makes you the obvious choice in your community. We’ll explore the three cylinders of your Broadcast Engine: Owned Media – Where trust is built (think websites and email). Rented Media – Where discovery happens (think social and YouTube). Borrowed Media – Where trust is transferred (think collabs and referrals). Plus, I’ll share: A quick checklist to evaluate if your website is actually working. The 3 content types every chiropractor should create. A relationship-based strategy that makes borrowed media easy—even if you hate self-promotion. If you’re ready to become unmissable, this one’s for you.  See omnystudio.com/listener for privacy information.

In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters — and that’s where your Standout Strategy comes in. You’ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you’re best for (even if you’re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you’re the one they’ve been looking for. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

If you’ve ever felt stuck in your practice—like there’s always something more to fix, but you’re not sure what—it might be because you’re trying to solve the wrong problem. In this episode of the Marketing Your Practice Podcast, I introduce the 7-Figure Lifestyle Practice Triangle™—a simple, powerful model that helps you cut through the noise and focus on what really matters. You’ll learn the three core challenges that hold most chiropractors back, what you should be aiming for instead, and the pathways that lead to real, aligned growth. Here’s what you’ll take away from this episode: Why overwhelm is usually caused by just three root problems How to move from invisibility to consistent new patient flow What actually creates long-term retention (it’s not more marketing) How to begin shifting from technician to leader in your practice What to focus on first if you’re stuck in more than one area If you want more income, more impact, and more enjoyment in practice—this is where to start. Listen now. See omnystudio.com/listener for privacy information.

Most chiropractors either love Facebook ads… or swear they’re a waste of time and money. The truth? They can work brilliantly — if you use them the right way. In this episode of The Marketing Your Practice Podcast, Angus breaks down a simple, scalable strategy to help you get real results from your Facebook ads — without feeling pushy, salesy, or overwhelmed. You’ll discover: Why ads alone won’t grow your practice The 3 types of content you MUST be creating (Plan. Proof. Personality.) How to blend Facebook ads + organic content into a trust-building machine When to use discount offers — and when not to How to attract more of the right people, without chasing If your ads have stalled, or you’re not sure where to start — this episode is your roadmap to making Facebook work for you. 🎧 Hit play and let’s dive in. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.