Marketing Your Practice

The real goal of the new patient visit isn’t to educate or impress. It’s to make your patient feel: Seen Heard Safe enough to trust you And hopeful about what’s possible When you nail those four things, everything gets easier. But when you miss even one? The report of findings becomes harder. The chances of them making it to a progress exam drop. And the path to long-term, lifetime care gets blocked—before it’s even begun. In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent. You’ll learn: Why scripting might be hurting more than helping The one phrase that instantly deepens connection How to lead with authority without coming across as pushy And why the last 30 seconds of the visit might be the most important part These aren’t dramatic blunders—but they create friction you don’t need. Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.See omnystudio.com/listener for privacy information.

If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you. In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective. You’ll learn: Why missed visits are quietly costing your practice thousands How to shift your team culture so follow-up feels like service—not selling The script I use at the ROF to set the foundation for future follow-up (and why it works so well) What the “White Coat Effect” teaches us about who should do the follow-up How to use categories to clean up your patient list and free up mental bandwidth The truth about “maybes” and why they drain more than just your books If you’re ready to follow up with confidence, reconnect with patients who already trust you, and grow without chasing cold leads—this episode will show you how.  Hit play and let’s bring your best patients back—with care, not pressure.See omnystudio.com/listener for privacy information.

In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to? I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value. Here’s what I cover: Why reactivation is an act of kindness, not just a marketing tactic What true retention means—and why it’s essential for a sustainable practice How to collect and interpret patient feedback without losing your identity The first steps to making your practice unforgettable Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.See omnystudio.com/listener for privacy information.

If you want a busier, more predictable, and more fulfilling chiropractic practice, it all starts with visibility. In this episode, we unpack the second pathway in the Visibility segment of the 7-Figure Lifestyle Triangle™—your Broadcast Engine™. You’ll learn how to consistently show up in a way that builds trust, creates connection, and makes you the obvious choice in your community. We’ll explore the three cylinders of your Broadcast Engine: Owned Media – Where trust is built (think websites and email). Rented Media – Where discovery happens (think social and YouTube). Borrowed Media – Where trust is transferred (think collabs and referrals). Plus, I’ll share: A quick checklist to evaluate if your website is actually working. The 3 content types every chiropractor should create. A relationship-based strategy that makes borrowed media easy—even if you hate self-promotion. If you’re ready to become unmissable, this one’s for you.  See omnystudio.com/listener for privacy information.

In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters — and that’s where your Standout Strategy comes in. You’ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you’re best for (even if you’re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you’re the one they’ve been looking for. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

If you’ve ever felt stuck in your practice—like there’s always something more to fix, but you’re not sure what—it might be because you’re trying to solve the wrong problem. In this episode of the Marketing Your Practice Podcast, I introduce the 7-Figure Lifestyle Practice Triangle™—a simple, powerful model that helps you cut through the noise and focus on what really matters. You’ll learn the three core challenges that hold most chiropractors back, what you should be aiming for instead, and the pathways that lead to real, aligned growth. Here’s what you’ll take away from this episode: Why overwhelm is usually caused by just three root problems How to move from invisibility to consistent new patient flow What actually creates long-term retention (it’s not more marketing) How to begin shifting from technician to leader in your practice What to focus on first if you’re stuck in more than one area If you want more income, more impact, and more enjoyment in practice—this is where to start. Listen now. See omnystudio.com/listener for privacy information.

Most chiropractors either love Facebook ads… or swear they’re a waste of time and money. The truth? They can work brilliantly — if you use them the right way. In this episode of The Marketing Your Practice Podcast, Angus breaks down a simple, scalable strategy to help you get real results from your Facebook ads — without feeling pushy, salesy, or overwhelmed. You’ll discover: Why ads alone won’t grow your practice The 3 types of content you MUST be creating (Plan. Proof. Personality.) How to blend Facebook ads + organic content into a trust-building machine When to use discount offers — and when not to How to attract more of the right people, without chasing If your ads have stalled, or you’re not sure where to start — this episode is your roadmap to making Facebook work for you. 🎧 Hit play and let’s dive in. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

Ever felt like you’re trying too hard to win someone over during a new patient consult? In this episode of The Marketing Your Practice Podcast, I’m sharing a simple, neuroscience-backed framework that helps you ditch the pressure, the performance, and the need for perfect scripts—so you can build real trust, fast. It’s called The Connection Triangle—and it’s made up of three essential elements: Curiosity, Compassion, and Calm Authority. When you learn to lead with this kind of presence, everything changes: Conversations flow easier Patients open up faster Objections drop And your recommendations actually land Whether you’re navigating a first visit, a progress review, or a tough conversation—this episode will give you the tools to regulate the emotional tone of the room and create the kind of rapport that lasts. If you’re ready to stop “convincing” and start connecting, this one’s for you. 🎧 Hit play and let’s unpack The Connection Triangle. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this episode of The Marketing Your Practice Podcast, we’re unpacking why so many chiropractors feel overwhelmed, stuck, or unsure about the next step—and how defining and living your core values can make every decision easier, attract the right patients, and create a business that actually feels good to run. Here’s what you’ll learn in this episode: The decision-making shortcut that eliminates second-guessing and overwhelm. How to spot when you’re out of alignment—and how to course-correct fast. Why most chiropractors unknowingly build a practice they don’t love (and how to fix it). The simple framework to make sure your team and business reflect what truly matters to you. One action step you can take this week to bring more clarity and ease into your practice. If you’re tired of feeling pulled in different directions and want a practice that grows in a way that fits YOU, this episode is for you. 🎧 Hit play now and start creating a practice that feels right—without the stress! 🚀 Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

What does it take to launch a million-dollar chiropractic practice straight out of school? In this \l episode of The Marketing Your Practice Podcast, Josiah Fitzsimmons shares the behind-the-scenes story of how he went from delivering newspapers as a kid to building a $7M+ clinic—just years after graduation. You’ll learn how Josiah generated 400 prepaid appointments before opening his doors, how he scaled to a team of 24 staff and 8 doctors, and the specific systems, strategies, and values that fuel his success today. From customer experience and KPI clarity to the mindset that drives growth, Josiah delivers practical advice with heart and humility. Here’s what you’ll discover in this episode: How Josiah booked 400 new patients before opening his clinic The key systems and small details that create magical patient experiences The most important KPIs to track—and how to make data work for you His simple ROI formula every chiropractor needs to know Why profit isn’t a dirty word—and how to build a purpose-driven business The mindset shift that helped him grow from $2M to $5.5M/year Whether you’re just starting or ready to scale, Josiah’s story is packed with actionable insights and contagious energy. If you believe chiropractic is the best-kept secret in healthcare—but you’re ready to change that—this is a must-listen. 🎧 Hit play and discover how to grow a thriving, impactful, and scalable practice—on your terms. Thanks for all you do. Keep saving lives.  Angus Links: Webiste: https://morelucro.com Instagram: drjosiahfitzsimmons Facebook: Dr. Josiah Fitzsimmons  Bio: Dr. Josiah Fitzsimmons is originally from Ames, IA. He played college football at South Dakota State and graduated cum laude with a bachelor's degree in Exercise Science and a master's degree in Nutrition, Exercise and Food Sciences in a five year span. He then attended the fountainhead, Palmer College of Chiropractic. After completing his residency out in Denver, he came back to West Des Moines to open Vero Health Center, a state of the art, neurologically based health center. Dr. Josiah has extensive training and experience in pregnancy, pediatrics, athletics, and overall wellness promotion. He has seen results with chiropractic for infertility, multiple sclerosis, Parkinson's disease, fibromyalgia, chronic pain, migraines, sinusitis, arthritis, acute pain, and much more. He has also had the opportunity to watch many children benefit from chiropractic care with health issues like autism, ADHD, colic, bed wetting, and ear infections. Dr. Josiah is a member of the International Chiropractic Association, the West Des Moines Chamber of Commerce, the Urbandale Chamber of Commerce, the West Side Chamber of Commerce, the Greater Des Moines Partnership, the Young Professionals Connection and genYP. Dr. Josiah's passion is to educate and support the families of West Des Moines and the greater Des Moines area through neurologically based chiropractic care so that babies, children, and adults may live a life of greater health. In his spare time, Dr. Josiah loves to spend time with his wife and son, read books and workout.See omnystudio.com/listener for privacy information.