Marketing Your Practice

Ever felt like you’re trying too hard to win someone over during a new patient consult? In this episode of The Marketing Your Practice Podcast, I’m sharing a simple, neuroscience-backed framework that helps you ditch the pressure, the performance, and the need for perfect scripts—so you can build real trust, fast. It’s called The Connection Triangle—and it’s made up of three essential elements: Curiosity, Compassion, and Calm Authority. When you learn to lead with this kind of presence, everything changes: Conversations flow easier Patients open up faster Objections drop And your recommendations actually land Whether you’re navigating a first visit, a progress review, or a tough conversation—this episode will give you the tools to regulate the emotional tone of the room and create the kind of rapport that lasts. If you’re ready to stop “convincing” and start connecting, this one’s for you. 🎧 Hit play and let’s unpack The Connection Triangle. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this episode of The Marketing Your Practice Podcast, we’re unpacking why so many chiropractors feel overwhelmed, stuck, or unsure about the next step—and how defining and living your core values can make every decision easier, attract the right patients, and create a business that actually feels good to run. Here’s what you’ll learn in this episode: The decision-making shortcut that eliminates second-guessing and overwhelm. How to spot when you’re out of alignment—and how to course-correct fast. Why most chiropractors unknowingly build a practice they don’t love (and how to fix it). The simple framework to make sure your team and business reflect what truly matters to you. One action step you can take this week to bring more clarity and ease into your practice. If you’re tired of feeling pulled in different directions and want a practice that grows in a way that fits YOU, this episode is for you. 🎧 Hit play now and start creating a practice that feels right—without the stress! 🚀 Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

What does it take to launch a million-dollar chiropractic practice straight out of school? In this \l episode of The Marketing Your Practice Podcast, Josiah Fitzsimmons shares the behind-the-scenes story of how he went from delivering newspapers as a kid to building a $7M+ clinic—just years after graduation. You’ll learn how Josiah generated 400 prepaid appointments before opening his doors, how he scaled to a team of 24 staff and 8 doctors, and the specific systems, strategies, and values that fuel his success today. From customer experience and KPI clarity to the mindset that drives growth, Josiah delivers practical advice with heart and humility. Here’s what you’ll discover in this episode: How Josiah booked 400 new patients before opening his clinic The key systems and small details that create magical patient experiences The most important KPIs to track—and how to make data work for you His simple ROI formula every chiropractor needs to know Why profit isn’t a dirty word—and how to build a purpose-driven business The mindset shift that helped him grow from $2M to $5.5M/year Whether you’re just starting or ready to scale, Josiah’s story is packed with actionable insights and contagious energy. If you believe chiropractic is the best-kept secret in healthcare—but you’re ready to change that—this is a must-listen. 🎧 Hit play and discover how to grow a thriving, impactful, and scalable practice—on your terms. Thanks for all you do. Keep saving lives.  Angus Links: Webiste: https://morelucro.com Instagram: drjosiahfitzsimmons Facebook: Dr. Josiah Fitzsimmons  Bio: Dr. Josiah Fitzsimmons is originally from Ames, IA. He played college football at South Dakota State and graduated cum laude with a bachelor's degree in Exercise Science and a master's degree in Nutrition, Exercise and Food Sciences in a five year span. He then attended the fountainhead, Palmer College of Chiropractic. After completing his residency out in Denver, he came back to West Des Moines to open Vero Health Center, a state of the art, neurologically based health center. Dr. Josiah has extensive training and experience in pregnancy, pediatrics, athletics, and overall wellness promotion. He has seen results with chiropractic for infertility, multiple sclerosis, Parkinson's disease, fibromyalgia, chronic pain, migraines, sinusitis, arthritis, acute pain, and much more. He has also had the opportunity to watch many children benefit from chiropractic care with health issues like autism, ADHD, colic, bed wetting, and ear infections. Dr. Josiah is a member of the International Chiropractic Association, the West Des Moines Chamber of Commerce, the Urbandale Chamber of Commerce, the West Side Chamber of Commerce, the Greater Des Moines Partnership, the Young Professionals Connection and genYP. Dr. Josiah's passion is to educate and support the families of West Des Moines and the greater Des Moines area through neurologically based chiropractic care so that babies, children, and adults may live a life of greater health. In his spare time, Dr. Josiah loves to spend time with his wife and son, read books and workout.See omnystudio.com/listener for privacy information.

If your team isn’t performing at the level you want, is it because they’re unmotivated? Lacking talent? Or is it something deeper—something within the culture you’ve built (or let form by default)? In this episode of The Marketing Your Practice Podcast, we’re diving into what separates an average team from a high-performance one. You’ll discover why most chiropractic practices unknowingly build a “family” culture that prioritises sticking together over winning—and how shifting to a team culture optimised for success can transform your practice. Here’s what you’ll learn in this episode: • 🎯 The key difference between a “family” practice and a winning team—and why it matters. • 🏆 Why clear expectations are the foundation of a high-performance culture (and how to set them). • 📚 How to give your team the training and resources they need to succeed—without micromanaging. • 🔄 The accountability factor: Why most practices fail at it and how to get it right. • 🚀 A simple framework to evaluate and upgrade your team culture today. If you’re ready to build a practice where every team member is aligned, engaged, and contributing to real growth, this episode is for you. 🎧 Hit play now and start optimising your team for success! 🔥 Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

Thinking about selling your practice—or just want to make it more valuable? Whether you’re planning an exit strategy or building for long-term success, understanding how to maximize your practice’s worth is essential. In this episode of The Marketing Your Practice Podcast, Dr. Malcolm Rudd joins us to discuss the changing landscape of chiropractic practice valuations and the most impactful factors that determine your practice’s worth. We dive into key strategies to increase value, create better systems, and ensure your business thrives—whether you plan to sell or not. Here’s what you’ll discover: ✅ Why traditional valuation methods are outdated—and what matters now ✅ Key value drivers that can significantly boost your practice’s worth ✅ How to implement systems that make your practice more attractive to buyers ✅ The #1 mistake chiropractors make when thinking about selling ✅ Actionable steps to start increasing your practice’s value today If you want to future-proof your business, boost its profitability, and keep your options open for a potential sale, this episode is a must-listen! 🎧 Hit play now and start building a more valuable practice! 🚀 Thanks for all you do. Keep saving lives! Angus Links: Website: www.leemingchiropractic.com.au Coaching and Mentor: https://www.facebook.com/TheRemarkablePractice Facebook: www.facebook.com/leemingchiropractic Bio: With three decades in practice, Dr Malcolm Rudd and his experienced team are passionate about providing residents of the Leeming and Bull Creek, Murdoch, Willetton communities with comprehensive chiropractic care at their state-of-the-art centre. Family members of all ages are welcome at Leeming Chiropractic Centre. Dr Malcolm’s clients range from newborns to those in their 90s. He’s able to serve such a wide range of needs because his natural, gentle approach to healthcare and customised care options, based on the centre’s sophisticated nerve scan technology, help clients wherever they may be in their journey.EXPLORE OUR SERVICES  Dr Malcolm graduated from the Royal Melbourne Institute of Technology University (RMIT) in 1993. After spending several years as an associate doctor, he purchased the Leeming practice in 1999. He served as both treasurer and president of the State Chiropractor’s Association of Australia and Western Australia, and in 2008 he was named Chiropractor of the Year. Among his other major accomplishments, he received international recognition as Chiropractic Practice Coach of the Year for 2022. He has a focused interest in continuing education and attends many conferences and seminars each year. This dedication gives him the opportunity to offer a variety of research-based techniques to those he serves.See omnystudio.com/listener for privacy information.

Ever found yourself wishing for more motivation? Wondering why some days you’re fired up and unstoppable, while others feel like you’re just going through the motions? The truth is, motivation isn’t something you wait for—it’s something you create. In this episode of The Marketing Your Practice Podcast, we’re breaking down the real reasons motivation fades and, more importantly, how to take control and build unstoppable momentum in your practice. Here’s what you’ll learn in this episode: ✅ The 3 key drivers of motivation—Mindset, Purpose, and Progress—and how to leverage them daily. ✅ The biggest motivation killers—Routine fatigue, setbacks, and vague goals—and how to overcome them. ✅ Why setbacks aren’t failures but feedback—and how to reframe them so you never lose momentum. ✅ How to shrink the game when you feel stuck and take small, winnable actions to regain motivation. ✅ The 24-hour rule—how to process frustration without letting it derail your progress. If you’ve ever said “I’ll do it when I feel more motivated” or “I just need a spark to get going,” this episode will give you the tools to stop waiting and start taking action. 🎧 Hit play now and learn how to take control of your motivation—no matter what challenges come your way! 🚀 Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this episode, I’m joined by Dr. Heidi Haavik, an internationally renowned chiropractor, neurophysiologist, and pioneer in chiropractic research, to explore the profound connection between chiropractic adjustments, brain function, and practice growth. Dr. Haavik shares her groundbreaking insights into how spinal health influences the nervous system and overall well-being, drawing from decades of innovative research and over 90 published papers. If you want to grow a practice grounded in cutting-edge science, improve patient outcomes, and confidently communicate the power of chiropractic care, this episode is not to be missed. You’ll learn: How chiropractic adjustments impact brain function and unlock neural potential. Science-backed strategies to enhance your communication with patients, build trust, and boost retention. The key to leveraging research to strengthen your practice and elevate its credibility. Dr. Haavik’s insights will transform how you think about chiropractic care and provide actionable tools to help your practice thrive. Tune in to discover how the latest in neuroscience can fuel your growth, deepen your impact, and elevate your enjoyment in practice. Thanks for all you do. Keep saving lives! Angus Links: Contact Details for Dr Heidi Haavik: New Zealand College of Chiropractic   heidi.haavik@nzchiro.co.nz Haavik Research Ltd Company heidi@haavikresearch.com Personal Website and Shop heidihaavik.com European Distribution Shop: heidihaavik.eu Membership Website: chiroshub.com Learning Academy Website chirosacademy.com Learning Hub Website chiroslearninghub.com Centre for Chiropractic Research chiropractic.ac.nz/research/ Bio: Dr. Heidi Haavik is an internationally acclaimed chiropractor and human neurophysiologist, celebrated for her groundbreaking research on the connection between spinal health and brain function. With over 25 years of experience, she has transformed the understanding of how chiropractic care impacts overall health and well-being. Dr. Haavik earned her Chiropractic degree from the New Zealand College of Chiropractic in 1999 and her Ph.D. in Human Neurophysiology from the University of Auckland in 2008. As Vice President of Research at the New Zealand College of Chiropractic, she established and leads the Centre for Chiropractic Research, conducting innovative studies that advance the profession. Her bestselling book, The Reality Check: A Quest to Understand Chiropractic from the Inside Out, explains how chiropractic adjustments affect the brain. Drawing on two decades of research, it simplifies complex neuroscience for readers and is available at heidihaavik.com and Amazon. Dr. Haavik’s work employs cutting-edge techniques like somatosensory-evoked electroencephalography (EEG), resting-state EEG, functional near-infrared spectrometry, and connectivity brain analysis. Her research explores how correcting vertebral subluxations enhances brain processing, motor control, and neural connectivity, emphasizing the vital link between spinal health and nervous system function. Beyond research, Dr. Haavik founded Chiros Hub and Chiros Academy to educate chiropractors and the public on the science of spinal care. Her achievements include receiving the prestigious New Zealand Order of Chiropractic in 2024 and being named Chiropractor of the Year in 2007. She has presented her findings globally and serves on editorial boards for leading journals. Dr. Haavik is also a proud mother of two and remains a passionate advocate for advancing chiropractic science and education.See omnystudio.com/listener for privacy information.

Selling chiropractic can feel uncomfortable—pushy, awkward, even manipulative. But what if you never had to “sell” again? What if, instead, you could simply invite patients into care—without pressure, without convincing, and without feeling like you’re chasing them? In this episode of The Marketing Your Practice Podcast, we’re shifting the way you think about patient conversations. When you stop selling and start inviting, everything changes. You’ll feel more confident, your energy will shift, and patients will naturally say YES—and stay. Here’s what you’ll learn in this episode: ✅ The simple mindset shift that eliminates sales pressure overnight. ✅ Why invitations feel better (and work better) than selling. ✅ How to create FOMO—the right way—so patients don’t want to miss out. ✅ The biggest mistake chiropractors make after patients say YES (and how to fix it). ✅ How to keep the door open—even for those who said NO the first time. If you’re tired of “selling” and want a natural, stress-free way to get more patients to say YES and stay, this episode is for you. 🎧 Hit play now and start making invitations that work! 🚀 Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

Here’s the episode description based on your chosen title and the provided model: The Future of Chiropractic: How to Ride the Tidal Wave of Change with Dr. Tony Ebel The chiropractic profession is on the verge of a massive shift—but are you ready to ride the wave or risk getting left behind? In this episode of The Marketing Your Practice Podcast, Dr. Tony Ebel joins us for a deep dive into the evolving landscape of chiropractic care. We’re talking about the key trends shaping the profession, the game-changing role of AI and technology, and how chiropractors can build practices that deliver impact, income, and fulfillment—all without burnout. Here’s what you’ll learn in this episode: 🌊 The “tidal wave” of change coming to chiropractic—and how to position yourself ahead of it. 🔥 Why branding and marketing—not just clinical skills—are the keys to long-term success. ⚡ How to scale your impact while working less, not more. 🤖 The AI revolution: How to leverage automation and technology to grow your practice. 🚀 Why the best practices of the future will focus on community, storytelling, and trust. If you’re serious about staying ahead of the curve and building a thriving practice that aligns with your values and lifestyle, this episode is a must-listen. 🎧 Hit play now and start shaping the future of your practice! 🔥 Thanks for all you do. Keep saving lives! Angus Links: Website: www.premierwellnesschiro.com Podcast: The Experience Miracles™ Podcast Facebook: Premier.Wellness.Chiropractic Instagram: drt.pxkidchiro Bio: Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic. Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well. Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.See omnystudio.com/listener for privacy information.

If your practice isn’t where you want it to be, what’s really holding you back? Is it the economy? Competition? Patient behaviour? Or is it something deeper—something you might not even realise is shaping your results? In this episode of The Marketing Your Practice Podcast, we’re digging into the unseen forces that keep chiropractors stuck. You’ll discover how the stories you tell yourself about your practice, patients, and growth could be the biggest obstacle standing in your way. More importantly, you’ll learn how to rewrite those stories and take action that fuels real progress. Here’s what you’ll learn in this episode: 🎭 The “courtroom exercise” that reveals the REAL reason your practice isn’t growing. 🔎 How to separate facts from stories (and why most of your limiting beliefs aren’t true). 🧠 Why your brain filters reality to reinforce old patterns—and how to break the cycle. ✍️ A simple process to rewrite your story and shift your mindset for growth. 🚀 How to take action that aligns with your new story—because nothing changes if nothing changes. If you’re ready to challenge old beliefs, take control of your practice’s future, and start seeing real results, this episode is for you. 🎧 Hit play now and start rewriting your success story! 🔥 Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.