Ep422. Escape Competition by Being More You. Angus Pyke

Most chiropractors are working harder than ever—matching prices, mimicking marketing, copying scripts—only to find themselves stuck, exhausted, and invisible.

In this episode of The Marketing Your Practice Podcast, we explore a bold, often uncomfortable truth: you don’t win by blending in—you win by showing up as yourself.

From Angus’s early years of walking in someone else’s practice footsteps to the powerful transformation that followed, this episode is a wake-up call for any chiropractor tired of building someone else’s version of success.

Here’s what you’ll learn in this episode:

• The one mindset shift that unlocks fulfilment, impact, and momentum.
• What “strategic authenticity” really means—and how to practice it.
• A 5-question audit to uncover where you’re hiding, blending, or holding back.
• Why most marketing falls flat—and how to make yours resonate.
• Real-world examples from Dr. Andrea Huddleston and Dr. Tim Leeming that prove authenticity attracts.
• Five simple actions you can take this week to start showing up more like you.

If you’ve ever felt like you’re working hard but not gaining traction, this episode will help you reconnect with your message, your mission, and your magic.

🎧 Hit play now—and start building a practice no one can compete with.

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