$10M ARR, one pivotal LinkedIn strategy, and countless failures.Stefan Smulders faced the odds, pivoted, and built Expandi.io into a $10M ARR powerhouse.But how can you do it too?Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clement Dumont sit down with Stefan Smulders, co-founder and Chief Strategy Officer at Expandi.Over the years, Stefan failed with multiple ventures before making a critical pivot that led to the creation of Expandi.io. He shares eye-opening insights from being deep in the LinkedIn trenches.Within this episode, we also covered:✅ Lessons learned from multiple failed startups✅ LinkedIn’s best growth tactics✅ Expanding to the U.S. market as an EU B2B SaaS✅ How Stefan balances health and wealth…and much more!As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!Stay tuned for more!Useful links👇Check out Expandi - https://expandi.io/Connect to Stefan on LinkedIn - https://www.linkedin.com/in/smuldersstefan/Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicateCheck our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/Subscribe to our Substack for even more content https://thegrowthsyndicate.substack.com/Highlights:00:00 - Stefan's origin story10:16 - How Stefan decided to pivot into Expandi13:40 - Expandi's first version16:24 - Did Stefan provide a framework for using Expandi?17:27 - How Stefan (Expandi) beat the LinkedIn policy game22:22 - LinkedIn best practices31:39 - Expandi’s outbound philosophy32:55 - Expandi's growth strategies37:21 - Taking your European SaaS to the US market42:08 - Stefan as a founder growing outside of Amsterdam44:00 - Challenges of a founder with $10M in ARR48:42 - Stefan's controversial opinion49:50 - Stefan's biggest failure51:00 - Who does Stefan learn the most from?52:00 - Kudos and facepalms55:30 - How Stefan balances health and wealth (LinkedIn post)1:00:33 - Rapid-fire questions#linkedin #bootstrapping #startups #saas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

In this insightful discussion, Kyle Poyar, Operating Partner and author of Growth Unhinged, reveals the secrets to scaling SaaS companies successfully. He emphasizes the importance of distribution strategies and product-market fit, highlighting how unique offerings foster demand. Kyle shares his experience with building a media brand and navigating sales and marketing strategies for 2024. He challenges conventional wisdom around freemium models and discusses the value of personalized frameworks over generic approaches, providing a roadmap for savvy founders.

Want to know how to make an obviously awesome positioning? Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford, author of the best-selling book Obviously Awesome.April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google, IBM, Postman, and Epic Games to ace their positioning. Within the episode we covered various topics including✅ The Positioning Pillars for successful B2B positioning ✅ Various ways to look at website headlines✅ Actionable positioning examples and tactics ✅ What trigger April to write “Obviously Awesome”and much more! As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!Highlights: (00:00) - Introduction(02:13) - The origin story of April Dunford (04:40) - Triggers for the creation of the B2B positioning framework (11:07) - Discovering the key message from the Jobs-to-be-done framework (15:23) - April's process of discovering differentiators (21:03) - Defining best-fit customers (30:00) - The role of your homepage (39:50) - Biggest Positioning mistakes (43:20) - Translating B2B Positioning Strategy into Execution (47:00) - April's controversial opinion (52:16) - April's biggest fail (56:59) - Who does April learn the most from (58:00) - April's favourite tool (59:37) - Kudos and facepalms (1:07:20) - Rapid fire questions & Last wordsDon’t miss this opportunity to learn from one of the top voices in the positioning space. Where to find April: - Website: https://aprildunford.com - Twitter: (https://twitter.com/aprildunford - LinkedIn: https://www.linkedin.com/in/aprildunford/ - Substack : https://aprildunford.substack.com/ Check her Obviously Awesome here - https://www.aprildunford.com/obviously-awesome) Subscribe for more cool content and check the rest of the links below- Linkedin: https://www.linkedin.com/company/thegrowthsyndicate/ - Website: https://www.thegrowthsyndicate.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

Does your ICP find it hard to understand your product? In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging. Within this episode, we covered various topics including: ✅ Common messaging mistakes B2B tech founders to✅ Establishing a strategic messaging while dealing with stakeholder management.✅ Uncovering Emma's process when optimizing the messaging of her clients✅ Key insights from the book "Make it Punchy" As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.Make sure to follow Emma on LinkedIn and check out Punchy!Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!Stay tuned for more This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

Is product-led growth (PLG) the right motion for your SaaS? Find the answer in the newest episode of Grow with the Flow, where Ferdinand Goetzen and Georgi Furnadzhiev interview Wes Bush, the godfather of PLG (product-led growth), 2x book writer and founder of ProductLed. Within this episode, we learned a lot from Wes including how he applies his knowledge from historical books and what's his approach for creating a lean 7-man team that drives revenue. Within the episode, we also covered various topics, including: ✅ Freemium vs Free-trial ✅ ProductLed's business model and content engine ✅ PLG for enterprise targets and how to active your sales team ✅ The first principles of PLG and how you can apply it outside of your SaaS As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions. Make sure to follow Wes on LinkedIn and check out ProductLed with his 2 books! Check out The Growth Syndicate at https://thegrowthsyndicate.comGive us a follow on LinkedIn! If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found! Stay tuned for more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

David Arnoux, a serial entrepreneur and CEO of Growth Tribe, discusses his extensive experience teaching digital skills to over 16,000 people. He emphasizes the importance of rapid experimentation and building an emergency-proof company culture. Arnoux shares fascinating insights on adapting business models during COVID-19, harnessing AI tools for efficiency, and the need for continuous learning. He also explores the shifting dynamics of remote work and the dual impact of AI on B2B marketing, urging founders to prioritize meaningful connections.

Ever wondered what PR can do for your B2B SaaS?Find the answer in the newest episode of Grow with the Flow, we spoke to Matías Rodsevich, Founder of PRLab and Author of "The PR Paradox" - The first book on PR for Startups and Scaleups.It was truly inspiring to learn from Matias's journey within the PR world while grasping more about the different ways of embracing uncertainty as a SaaS founder. Within the episode, we covered various topics, including:✅ Understanding the role of PR within marketing✅ Exploring different KPIs for your PR initiatives✅ Managing expectations when doing a press release✅ Supporting journalists as part of your marketing strategy And much more! As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions. Make sure to follow Matias on LinkedIn and check out PR Lab! Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn! If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more! #pr #prstrategy #growth #saas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

In the newest episode of Grow with the Flow, we spoke to Victoria Sweeney, Head of Marketing & RevOps at HotelChamp.We had lots of fun talking to Victoria while diving into her solo bike rides and content strategies across multiple channels such as Linkedin, YouTube, and TiktokIn the episode, we covered various topics, including:✅ How to empower your team with knowledge✅ The importance of building a culture around running experiments✅ Finding the balance between creativity and following operations✅ When to trust the available data or your gut feelingAnd much more!As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.Make sure to follow Victoria on LinkedIn and check out Hotelchamp!Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!#marketingoperations #b2bmarketing #growth #saas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

In the newest episode of Grow with the Flow, we spoke to Marina, Founder at Retold and content marketer at brands such as Blue Umbrella and Follow.It was truly inspiring to see Marina's self-development journey while overcoming her introverted nature to become an unstoppable LinkedIn content marketing machine.In the episode, we covered various topics, including:✅ Her journey to becoming a seasoned LinkedIn expert & Founder✅ The importance of commenting consistently✅ Thoughts on fighting against the LinkedIn algorithm✅ How to overcome the imposter syndromeAnd much more!And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.Make sure to follow Marina on LinkedIn and check out Retold!Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!#contentmarketing #contentcreation #growth #saas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

In this conversation with Adrie Smith, a Senior Content and Brand Manager at Trengo, listeners dive into the art of content that truly resonates. Adrie shares her journey in content marketing and actionable writing tips. They explore the role of newsletters amid AI's rise and the importance of understanding audiences. Adrie reveals insights on overcoming common content pitfalls and the balance needed between creativity and brand development. Plus, they discuss humorous quirks of social media and nostalgic marketing trends.