#27 Baptiste "Baba" Hausmann: Discover the new SEO playbook

Is SEO really dead or it's just your playbook?Let's find the answer together in the newest episode of Grow with the Flow, where Clément Dumont and Georgi Furnadzhiev sit down with Baptiste "Baba" Hausmann, an award-winning SEO expert who helped companies like Mollie, Tellent and many more turn their SEO strategies into real growth engines.If you’re still thinking of SEO as keyword stuffing and link-building… it’s time to update your playbook.As always, we had lots of fun talking to Baba while covering various topics including:✅ SEO evolution before and after AI ✅ The role the modern SEO Team✅ Connecting SEO to revenue ✅ A step-by-step SEO guide for a fake company (case study)✅ Keyword discovery & advanced research tactics Stick with us to the end to learn more about optimizing your brand for AI rankings!Whether you’re seasoned generalist or SEO expert this episode will help you embrace the new revenue-driven SEO playbook.

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Useful links:

Connect with Baba on LinkedIn https://www.linkedin.com/in/baba-seo/

Check out Baba's SEO playbook https://www.baba-seo.com/seo-revenue-playbook

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Check our exclusive community for B2B Marketing leaders https://www.thegrowthsyndicate.com/community

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Highlights👇

2:24 – Introduction to Baba’s story

8:06 – The evolution of the SEO playbook before and after implementing AI

12:51 – The role of the SEO team

18:18 – Building a growth engine following the new SEO playbook

22:09 – Taking your SEO engine from 1 to 1000

28:09 – Keyword discovery as part of your SEO engine

32:02 – Researching for SEO

37:57 – Optimizing your SEO playbook for AI ranking

41:14 – Baba’s biggest SEO success story

46:09 – Short answers from Baba

52:38 – Kudos and Facepalms

56:18 – LinkedIn post about SEO

58:27 – Rapid fire questions

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com