#23 Justyna Ciecierska: Building B2B Marketing Waiting Rooms | Grow with the Flow

Does your marketing team still focus solely on generating MQLs?

In the latest episode of Grow with the Flow, Joliene van Grieken and Ferdinand Goetzen sits down with Justyna, founder of The Marketing Waiting Room, Growth Mentor, and Lecturer at the Business School of Rotterdam.

From leading growth teams to building her own thriving solopreneur business, Justyna has mastered the art of keeping marketing simple and effective. In this episode, we uncover:

✅ How to discover your "marketing enemy" and use it to stand out✅ Whether MQLs really tell the full story behind success✅ What exactly is a Marketing Waiting Room✅ How to measure mental availability

Oh, and we had to ask her about her viral take:👉 Does the funnel even exist?

If you’re in marketing, growth, or thinking of going solo, this episode is for you!

Useful links👇

- Connect with Justyna on LinkedIn https://www.linkedin.com/in/justyna-ciecierska/

- Build a waiting room with Justi https://www.marketingwaitingroom.com/

- Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

- Subscribe to our Substack for exclusive insights -https://thegrowthsyndicate.substack.com/

- Check our exclusive community for B2B Growth professionals https://www.thegrowthsyndicate.com/community

Episode Highlights

02:08 – Justyna’s journey: From growth leader to thriving solopreneur06:15 – What to expect when working with Justyna10:15 – Balancing short-term wins and long-term strategy as a marketing leader18:23 – Measuring mental availability in marketing21:02 – Inside Justyna’s thought leadership engine26:15 – The power of making bold brand choices29:15 – How to build a B2B thought leadership engine from scratch32:15 – The role of mentorship in career and business growth34:15 – Best practices for outreach and finding the right mentor36:28 – Fixed Q&A: Controversial opinions, biggest mistakes, and key takeaways49:08 – Breaking down Justyna’s viral LinkedIn post52:12 – Rapid-fire questions: Funnels, new vs. established markets, solopreneurship, and more

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com