#24 Maxim Poulsen: How to Market an Underdog with Maxim Poulsen | Grow with the Flow

Looking for a great underdog story? 👀

In this episode of Grow with the Flow, Ferdinand Goetzen and Clément Dumont sits down with Maxim Poulsen—a growth leader at Contrast who has also built a massive digital presence across multiple channels.

If you’re not a big brand, don’t have a huge following, and feel like an underdog in your space—this episode is for you. LinkedIn isn’t just for influencers or established companies. With the right strategy, you can position yourself as a category leader.

Inside this episode, we cover:

✅ Pivotal moments in Contrast’s growth journey

✅ A step-by-step guide to building high-performing LinkedIn carousels

✅ How Maxim became a top B2B thought leader and so much more!

And so much more!

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Useful links:

- Connect with Maxim on LinkedIn https://www.linkedin.com/in/maximpoulsen/

- Upgrade your webinar game with Contrast https://www.getcontrast.io/

- Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

- Subscribe to our Substack for exclusive insights https://thegrowthsyndicate.substack.com

- Check our exclusive community for B2B Growth professionals https://www.thegrowthsyndicate.com/community

Episode Highlights:

01:12 – From underdog to LinkedIn authority

05:12 – The simple strategy to get your team posting

09:12 – Should you hire LinkedIn influencers?

13:12 – The truth about LinkedIn growth timelines

17:12 – How to craft a high-impact 5-slide carousel

22:12 – Tactical hacks vs. long-term marketing strategies

27:12 – Will video help underdog brands win on LinkedIn?

30:12 – Maxim’s lessons from leading growth at Contrast

35:12 – Rapid-fire Q&A

45:12 – Facepalms & kudos

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com