Tobias Liebsch, a seasoned growth leader and former co-founder of Fintalent.io, shares valuable insights on balancing hands-on leadership with strategic planning. He discusses the transition from marketer to entrepreneur, emphasizing practical experience. Tobi also talks about the importance of storytelling in marketing and navigating parenthood alongside professional ambitions. He introduces an AI tool for website feedback and critiques over-reliance on data in startups, urging a focus on essential metrics for success.

In this episode, we speak to Hugo Pereira, founder of Ritmoo, a B2B SaaS solution for goal management, and former Chief Growth Officer at EVBox. Hugo is one of the most successful b2b growth leaders in Europe and is passionate about what it takes to build happy and successful teams. We covered various topics, including:* His unique path to becoming a growth leader* His experience leading growth a EVBox from 6 to 9 digit figures* Why great professionals shouldn’t be pressured into management* His transition from executive to founder* How he balances fractional work with running his own businessAnd as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!And make sure follow Hugo on LinkedIn and check out Ritmoo! If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

Max van den Ingh, Founder of Unmuted, shares insights on b2b marketing, setting up a lean GTM motion, keeping up with content consumption changes, brand value, non-linear buyer's journey, and AI in demand generation. The podcast touches on early investment in brand, personal interactions in B2B sales, lean marketing for startups, targeting ideal customers, controversial opinions in SaaS, favorite tools, and social media platform kudos and face palms.

In this episode, we speak to Melissa Kwan, a leading voice in the bootstrapped founder community and the founder of eWebinar, a b2b SaaS that allows teams to automate 100s of onboarding and training webinars.We were super excited about getting Melissa on the pod and she did not disappoint. From the keys to successful bootstrapping to how to design your business around your life, we talked about so many things, including:* Her upbringing in a traditional Chinese family and how it influenced her journey* The fact that bootstrapping chose her when she struggled to raise VC funding* The trials and tribulations she went through with her first company* How she decided to exit one of her companies* Why consistency and hustle are often underrated keys to success* How she designs her life and makes it a priority in all her decisions* How she uses LinkedIn and got to 30,000+ followers* The non-negotiables she defined before founding eWebinar* Running a company with her life-partnerAnd as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.Whether you’re a founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!And make sure follow Melissa on LinkedIn and check out eWebinar!If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!Stay tuned for more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

In this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including:* How she joined Miro when it was still a local company called RealTimeBoard* Experiencing Miro’s hypergrowth and adapting to changes* The importance of product experience in PLG* Common mistakes companies make in their onboarding* Whether product-led sales is actually the futureAnd as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.Follow Kate on LinkedIn and check out Growth Mates! If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!Stay tuned for more!PS: For the 1st Growthmates anniversary Kate prepared “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more. You can get it for free on growthmates.club This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly.Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include:* How he felt he needed to raise until he discovered the bootstrapped way* How he and his co-founder came together and built their partnership on trust* The importance of finding channel-product fit* A horribly awkward moment during an enterprise sales call 🫢* The model he made for choosing whether to invest or collab on an idea* And why he hates LinkedIn but uses it anyway.And as always, we shared a “kudos” and a “facepalm” of the week and Iron answered some rapid-fire questions.Follow Iron on LinkedIn and check out Simple Analytics: https://www.simpleanalytics.com/ If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!Stay tuned for more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

In this discussion, Jake Stainer, Co-Founder and CEO of Skale, shares insights from his journey, including his role in Typeform's rapid growth. He emphasizes the often-overlooked importance of growth engineers in marketing success and reveals why SEO isn't free. Jake reflects on his decision to start an agency rather than merely advance a career. He offers valuable lessons on entrepreneurship, the pitfalls of traditional blogging, and the necessity of aligning marketing with real customer data.

In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including:* How the marketing & growth community has declined since the pandemic* The difference between working remotely and working from homr* Understanding the dark funnel and the importance of demand generation* How most companies don’t really know their ICPs* Where to start when joining a company as the first marketing hireAnd as will be the case for every episodes, we shared a “kudos” and a “facepalm” of the week and Joliene answered some rapid-fire questions. Note: This was our first test pilot, but we hope it’s still a good listen! Future episodes will feature amazing guests, controversial opintions, a lot of fun banter, and a bit of vulnerability too. Stay tuned for more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com