#21 Vincent Jong: Discovering the Secrets to Product & Sales Alignment

Ever wondered how to bridge the gap between product and sales for explosive growth?

In this episode of Grow with the Flow, Ferdinand Goetzen and Clément Dumont sit down with Vincent Jong, a serial entrepreneur, author of Product-Led Sales and CPO at Dealfront.

From founding FunnelFox to leading product and growth teams at ZoomInfo and Dealfront, Vincent brings all of the insights you need to scale your PLS motion.

In this episode, we also cover topics such as :

✅ Why product leaders need a commercial mindset (and vice versa!)

✅ The secret to aligning product and sales teams effectively

✅ Overcoming common blockers, skill gaps, and internal politics

✅ Balancing exceptional product experiences with commercial pressure

…and much so more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions. If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Check out the book Product-led Sales - https://www.amazon.com/Product-Led-Sales-Combining-best-Growth/dp/8409598027

Connect to Vincent on LinkedIn - https://www.linkedin.com/in/vincentjong/

Check out Dealfront - https://www.dealfront.com/

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Highlights:

00:00 – Introduction

01:50 – Vincent's Origin Story

08:27 – From CEO to CPO: Transitioning from Founder to Core Team Member

12:28 – Commercial Leaders with a Product Mindset vs. Product Leaders with a Commercial Background

15:01 – Common Traits of Aligned Companies

16:22 – Key Blockers to Product and Sales Alignment

23:53 – Defining Goals at Dealfront

26:03 – The Current State of the Product Function

29:22 – Behind the Scenes of Writing Product-Led Sales

34:57 – Balancing Life as a Product Executive and a Founder

35:52 – Quickfire Q&A

48:39 – Rapid-Fire Questions

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com