TGS Podcast #22 Diane Wiredu: Cracking the Code of B2B SaaS Messaging with | Grow with the Flow
Ever struggled to make your B2B SaaS truly stand out?
Messaging can make or break your ability to attract, convert, and retain customers.
The sad part? Too many companies get it wrong.
In this episode of Grow with the Flow, Clément Dumont and Ferdinand Goetzen sits down with Diane Wiredu, founder of Lion Words and one of the top B2B SaaS messaging experts, to break down how companies can achieve message-market fit, sharpen their positioning, and build brands that resonate,
As always, we had a ton of fun covering various topics including:
✅ Diane’s journey: From in-house translator to soloprenuership
✅ Why companies struggle to differentiate—and how to fix it
✅ The ROAR framework for clear, compelling messaging
✅ The toughest stakeholder battles and how to win them
and so much more!
Tune in for a masterclass in messaging—packed with actionable insights for B2B SaaS leaders, founders, and marketers who want to sharpen their brand’s voice. If you enjoy the episode, subscribe, rate, and share—it really helps us grow!
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Useful links👇
- Connect with Diane on LinkedIn https://www.linkedin.com/in/dianewiredu/ - Explore Lion Words https://www.lionwords.com/
- Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate
- Subscribe to our Substack for exclusive insights -https://thegrowthsyndicate.substack.com/
- Check our exclusive community for B2B Growth professionals https://www.thegrowthsyndicate.com/community
Episode Highlights:
00:00 - Diane's journey into messaging
08:40 - Differentiation in messaging vs. positioning
12:20 - Balancing messaging and positioning
16:50 - The role of stakeholder management in messaging projects
26:30 - The importance of customer research
40:10 - Key messaging mistakes companies make
46:30 - The nuance of headline length in messaging
53:15 - AI's role in crafting messaging
1:01:00 - Diane's perspective on the Jaguar rebrand controversy
1:10:45 - Favorite tools for 2024
1:15:00 - Diane Recommends a Book
1:17:00 - Rapid-fire questions
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com