#016 April Dunford: Obviously Awesome B2B Positioning

Want to know how to make an obviously awesome positioning?

Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford, author of the best-selling book Obviously Awesome.

April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google, IBM, Postman, and Epic Games to ace their positioning.

Within the episode we covered various topics including

✅ The Positioning Pillars for successful B2B positioning

✅ Various ways to look at website headlines

✅ Actionable positioning examples and tactics

✅ What trigger April to write “Obviously Awesome”

and much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Highlights:

(00:00) - Introduction

(02:13) - The origin story of April Dunford

(04:40) - Triggers for the creation of the B2B positioning framework

(11:07) - Discovering the key message from the Jobs-to-be-done framework

(15:23) - April's process of discovering differentiators

(21:03) - Defining best-fit customers

(30:00) - The role of your homepage

(39:50) - Biggest Positioning mistakes

(43:20) - Translating B2B Positioning Strategy into Execution

(47:00) - April's controversial opinion

(52:16) - April's biggest fail

(56:59) - Who does April learn the most from

(58:00) - April's favourite tool

(59:37) - Kudos and facepalms

(1:07:20) - Rapid fire questions & Last words

Don’t miss this opportunity to learn from one of the top voices in the positioning space.

Where to find April:

- Website: https://aprildunford.com

- Twitter: (https://twitter.com/aprildunford

- LinkedIn: https://www.linkedin.com/in/aprildunford/

- Substack : https://aprildunford.substack.com/

Check her Obviously Awesome here - https://www.aprildunford.com/obviously-awesome)

Subscribe for more cool content and check the rest of the links below

- Linkedin: https://www.linkedin.com/company/thegrowthsyndicate/

- Website: https://www.thegrowthsyndicate.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com