#26 Jean Bonnenfant: Achieve Global Growth | Grow with the flow

Expanding Into new markets? Most SaaS teams get it wrong

Scaling into multiple markets sounds exciting—until reality hits. We see most SaaS teams rush in without a solid foundation, leading to wasted resources, missed opportunities, and slow adoption.

Already feeling the pressure?

Come Join us for another podcast episode of Grow with the Flow where Ferdinand Goetzen and Clément Dumont sit down with Jean Bonnenfant, a serial growth leader for companies like Growth Tribe, Trezy, and currently Lleverage.

Jean has trained over 5,000 professionals at companies like ING, Philips, and PWC while coaching over 200+ startups. This conversation is packed with hard-learned lessons from the old days, so make sure not to miss out on it!

As always we covered a bunch of topics including:

✅ The hard truth about localization – Why native experts make or break your global expansion

✅ What types of companies make the most money – And why “boring” businesses are often the most profitable

✅ A brief introduction to Web3 growth – What’s different, what works, and what doesn’t

✅ The power of qualitative data – Why every growth leader should balance numbers with deep insights and so much more!

Let's dive into the episode 👇

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Useful links:

Connect with Jean on LinkedIn https://www.linkedin.com/in/growth-hacking-speaker/

Check out Lleverage https://www.lleverage.ai/

Follow The Growth Syndicate on LinkedIn / thegrowthsyndicate

Subscribe to our Substack for exclusive insights -https://thegrowthsyndicate.substack.com

Check our exclusive community for B2B Marketing leaders https://www.thegrowthsyndicate.com/community

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Highlights

02:21 – Introduction to Jean's story

14:01 – Facing the hard truth about localization

20:09 – Building courses for big clients

25:03 – Boring businesses get the most money

29:09 – Jean's experience within Web3 growth

36:44 – Short questions

41:09 – Facepalms and kudos

46:54 – Rapid fire

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com