

The B2B Revenue Executive Experience
Cory Cotten-Potter
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
Episodes
Mentioned books

Jul 9, 2024 • 38min
Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos
Revenue growth is a key priority for organizations.Now, let's say you're taking over a revenue team.Where do you start?Or, in other words...How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes?To help us with this today, we have George Eliopoulos, Chief Commercial Officer at Zip Co. George is an ambitious business executive with a proven track record of building and leading high-performing teams that achieve strong financial and operational results. Previously, he was Head of Sales at Pagaya, Chief Revenue Officer at Onbe, Head of Large Enterprise Sales at PayPal, and Head of Enterprise and SMB Sales at Braintree.Now that you know where to focus your energy as a new revenue leader, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: George Eliopoulos, Chief Commercial Officer at Zip CoSubscribe to the podcast or write a review –Stitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jul 2, 2024 • 34min
Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter
Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth.However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics.Therefore, we wanted to find out:What are the top sales strategies for effectively scaling your revenue?To help us with this today, we have Greg Nutter, Best-Selling Author of P3 Selling. Greg brings over 25 years of experience in sales, marketing, channel management, and consulting, mainly in manufacturing, distribution, services, and technology. He has been the Principal Consultant at Soloquent for nearly 20 years. Some of his past roles include Executive Director of Channel Performance Programs at Miller Heiman, Senior Director of North America at Channel Enablers, Vice President of Americas at Lascom Solutions, and Vice President of Worldwide Sales at Solimar Systems.Now that you learned the best sales strategies for effectively scaling your revenue, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Greg Nutter, Best-Selling Author of P3 SellingSubscribe to the podcast or write a reviewStitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jun 25, 2024 • 37min
Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin
Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch?To help us with this today, we have Brett Martin, Co-Founder/ Investor at Charge Ventures and Kumospace. He delves into the secret sauce for SaaS companies and how to integrate a sales team into a PLG strategy for maximum growth. Brett is an entrepreneur, angel investor, pragmatist, and optimist. Having spent most of his career in the startup trenches, he now focuses on supporting other entrepreneurs as Managing Partner of a small seed-stage venture fund: Charge Ventures. Charge is a NYC-based pre-seed/seed stage venture fund. They invest 200-500k at the earliest stages of company formation and then help founders take things from 0 to 1.Now that you know that strategically integrating a sales team into the product user journey can be a successful growth strategy for SaaS companies. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Brett Martin, Co-Founder/ Investor at Charge Ventures and Kumospace Subscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jun 18, 2024 • 42min
Episode 321: Mastering the Art of Cold Calling with Jason Bay
Jason Bay, CEO of Outbound Squad, shares insights on mastering cold calling in sales. They discuss strategies for effective prospecting, the role of AI in outreach, improving messaging, handling objections, and team success through coaching. They also highlight the importance of managers engaging in the sales process.

Jun 11, 2024 • 28min
Episode 320: From Ground Zero to Sales Hero with John Westman
Winning in sales today requires more than persuasive skills and product knowledge to succeed.Experienced businesses have learned this the hard way.But what if you're just at the beginning of your sales journey?If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first culture and a highly successful selling motion?To help us with this today, we have John Westman, VP of Project Management at Citius Pharmaceuticals. John is also an Instructor at the Harvard Division of Continuing Education, where he designed and now teaches Professional Selling and Sales Management. With years of experience at companies like Fresenius Medical Care, NxStage Medical, PharMetrics (acquired by IMSHealth), Decision Resources, UROMED, and Baxter Healthcare, John brings a wealth of knowledge to his students.Now that you have learned how to successfully build a sales organization from scratch, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: John Westman, VP of Project Management at Citius PharmaceuticalsSubscribe to the podcast or write a review- Stitcher - Google Podcasts - TuneIn - Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jun 4, 2024 • 35min
Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes
Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome.To thrive, you need to develop a strong emotional muscle.The question is:How does emotional fitness relate to our performance under pressure and our long-term resilience in sales?To help us with this today, we have Ben Drakes, Founder and CEO of Ben Drakes University. With an average deal size of over $150m, Ben held sales roles at Computacenter, Capita, and Serco for over 15 years. Today, Ben helps sales professionals perform at their best without sacrificing their physical or emotional well-being. Now that you know how emotional fitness allows salespeople to successfully manage high-pressure situations for maximum performance, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Ben Drakes, Founder and CEO of Ben Drakes UniversitySubscribe to the podcast or write a review –Stitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

May 28, 2024 • 27min
Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer
Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities.But things start changing with a little help from AI.How can generative AI align B2B marketing and sales teams for revenue growth in 2024?To help us with this today, we have Nathan Schlaffer, CEO and Founder of MarketMate AI. With over a decade of experience in B2B technology and SaaS marketing, Nathan is passionate about helping marketing and sales teams achieve their revenue goals. He excels in delivering consistent messaging, hyper-personalizing content at scale, and accelerating sales rep onboarding through innovative AI-driven solutions.Now that you know how to leverage AI to align B2B marketing and sales teams for revenue growth in 2024, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Nathan Schlaffer, CEO and Founder of MarketMate AISubscribe to the podcast or write a review –Stitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

May 21, 2024 • 33min
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski
Customer success and product marketing can be the driving force behind any go-to-market strategy.However, the entire organization must work together to achieve success and deliver measurable results.With that in mind, we wanted to know:How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.Now that you know the importance of aligning product, marketing, sales, and customer success for a successful go-to-market strategy, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Kimberly Kaminski, CMO at Lakeside SoftwareSubscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

May 14, 2024 • 31min
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath
Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.B2B sales require a more strategic and personalized approach.However, it's all about setting a strong foundation.Here's the main question:Why should you understand the problems your company solves when building an ideal customer profile and pipeline?To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.Now that you know the importance of understanding the problems your company solves when building an ideal customer profile and pipeline, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Suraj Sampath, IT Sales Director at MindSourceSubscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

May 7, 2024 • 39min
Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant
Marketing and sales - a powerful combination that can make or break your entire business.The key word here is alignment between those two.Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation.Let's start with a simple question in mind:Why should you build a marketing ecosystem that aligns with the sales process to achieve measurable success and maximize automation?To help us with this today, we have Ben Sturtevant, Co-Founder and CEO of Elite360. Ben is a marketing expert passionate about helping entrepreneurs master the art of online marketing. He is also the Chief Operating Officer and Chief Marketing Officer at Elite CEOs.Now that you know how to build a marketing ecosystem that aligns with the sales process, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Ben Sturtevant, Co-Founder and CEO of Elite360Subscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so