Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.

B2B sales require a more strategic and personalized approach.

However, it's all about setting a strong foundation.

Here's the main question:

Why should you understand the problems your company solves when building an ideal customer profile and pipeline?

To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.

Now that you know the importance of understanding the problems your company solves when building an ideal customer profile and pipeline, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

GUEST: Suraj Sampath, IT Sales Director at MindSource

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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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