The B2B Revenue Executive Experience

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Jason Moss, a prominent business coach known for his impactful strategies and community-building efforts, to explore why personal branding and human connection are your biggest competitive advantages, how to balance structure with vulnerability in your sales process, and the key strategies to stand out in a world of AI-generated content.What You'll Learn:How to shift from problem-solver to coach as a leaderWhy pre-call relationship building drives higher conversion rates than perfecting your sales pitchHow to build a multi-touch, long-sales-cycle strategy that compounds over timeWhy imperfection and vulnerability outperform polished, templated sales interactionsThe blue ocean opportunity in humanity during the AI eraJason Moss is a prominent business coach and personal branding strategist known for his expertise in scaling service-based businesses through organic marketing and authentic human connection. With a background spanning music production, audio engineering, and sales leadership, Jason has built a thriving community of over 20,000 entrepreneurs worldwide and scaled his own coaching business to half a million dollars annually.Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodesSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

B2B sales often focus on metrics, ROI calculations, and product features. But what if the key to closing more deals lies not in our logical arguments, but in our ability to understand and respond to emotions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by James Woodfall, the Founder of Raise Your EI, to share why emotional intelligence is a competitive advantage for financial planners and salespeople alike.What You'll Learn:How to establish meaningful rapport by finding authentic common groundWhy emotional intelligence training requires a 6-month commitment to create lasting behavioral changeThe critical difference between emotional frames and logical frames in sales conversationsHow to read and interpret micro-expressions and behavioral baseline changes during client interactionsWhy emotional intelligence correlates directly with increased sales performance, client retention, and referralsThe role AI will play in analyzing emotional cues while maintaining human empathyJames Woodfall is a former financial planner who now specializes in emotional intelligence (EI) and behavioral coaching within the financial services industry. He is the founder of Raise Your EI, a company focused on providing science-based training in emotional intelligence to help financial professionals and firms improve communication, client relationships, and performance. In addition to training and consulting, James is an author; his book, co-authored with Cliff Lansley, "The Heart of Finance," is a practical guide for finance professionals to develop emotional intelligence for building strong client relationships.Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodesSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

In recent years, AI has dominated headlines and boardroom discussions, presenting revenue leaders a critical challenge: How can they leverage AI’s power while maintaining the human elements that make RevOps successful?In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Navin Persaud, VP of Revenue Operations at 1Password, to discuss how AI is transforming revenue operations, why the GTM Engineer role is becoming crucial for modern businesses, and practical strategies for balancing automation with human expertise.What You'll Learn:How to transition from sales to RevOps by developing empathy and understanding for sales challengesWhy AI is simultaneously the scariest and most freeing tech in opsThe critical role of GTM Engineers in orchestrating AI integration across revenue tech stacksHow to balance caution with innovation when adopting AI in RevOps functionsWhy enrichment tools and deal intelligence represent the next frontier for AI in revenue operationsWhy curiosity is the essential trait for RevOps professionals in an AI-driven landscapeHow to manage team concerns about AI while fostering growth opportunitiesNavin Persaud is the VP of Revenue Operations at 1Password, where he leads a team of 30+ RevOps professionals supporting a go-to-market organization of more than 450 people. With vast experience in SaaS and tech companies, including Fiix Software, Ceridian, and Vision Critical, Navin has established himself as a thought leader in revenue operations and AI integration. His expertise lies in simplifying systems, processes, and data to help teams acquire and grow customers more efficiently.Whether you’re leading a B2B sales team, building out your revenue operations, or evaluating AI tools for your GTM motion, this episode delivers practical strategies you can use right now. Learn how top RevOps leaders are turning AI into a tool for predictable growth, lead generation, and sales forecasting - all without losing the human element that drives lasting revenue.Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodesSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

In the B2B tech industry, we often celebrate the brilliant engineers and technical experts who launch groundbreaking products. But what happens when these same individuals suddenly find themselves in the CEO’s chair?In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Pete Steege, the Founder of B2B Clarity, to unpack the challenges of the “accidental CEO” and help technical founders successfully transition into strategic leadership roles.What You'll Learn:How to transform from a technical expert to an effective CEOThe Truth Chain Framework for identifying your company's core purpose and ideal customersWhy relationships are the foundation of B2B business success and how to nurture them effectivelyWhy simplifying messaging and removing obstacles is more effective than adding featuresHow to build authentic connections by focusing on customer value rather than technical capabilitiesPete Steege is a B2B marketing expert and the Founder of B2B Clarity, a marketing advisory firm specializing in helping technical founders transition into strategic leadership roles. With over 30 years of experience across tech and manufacturing landscapes, from Silicon Valley startups to Fortune 100 organizations, Pete began his career as an engineer before evolving into a trusted growth advisor for CEOs. He is the author of Radical Clarity: How Accidental CEOs Uncover Meaning, Lead with Purpose, and Accelerate Growth, which provides a strategic roadmap for technical leaders scaling beyond their expertise.GUESTS: Pete Steege, Founder of B2B ClarityWant more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodesSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Digital presence can make or break B2B success. However, most companies are still flying blind when it comes to their websites. According to Sahil Patel, CEO of Spiralyze, a shocking 70-80% of B2B companies don’t A/B test their landing pages, instead relying on gut instinct and copying competitors.In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations.What You'll Learn:How to transform your website into your top-performing sales repWhy showing actual product images outperforms generic happy people stock photos in B2B contextsHow to measure A/B test success beyond just form fills by tracking qualified lead conversionWhy leading with solutions rather than problems creates more effective organizational communicationHow to build a culture of experimentation that focuses on outcomes rather than over-analyzing failuresSahil Patel is the CEO of Spiralyze, a company specializing in predictive CRO and data-driven landing page optimization. With over 23 years of experience in sales, operations, software development, and finance, he previously founded ER Express, leading it for 11 years before a successful exit in 2022. His expertise in conversion rate optimization is demonstrated through Spiralyze's execution of over 130,000 A/B tests for clients, including Netflix, Podium, the NBA, Lowe's, Harvard, and Gusto.GUESTS: Sahil Patel, CEO of SpiralyzeSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

While companies are fighting for market share and struggling with efficient growth, most of them overlook one of their most powerful levers: pricing strategy. While companies obsess over product features and marketing tactics, pricing often remains an afterthought. However, according to Bill Wilson, Founder and CEO of Pace Pricing, this approach could be leaving significant value on the table.In this episode of The B2B Revenue Executive Experience, Bill joins host Cory Cotten-Potter to share why pricing should be treated as a core business function, not just a tactical afterthought, and learn practical strategies for implementing price changes that drive growth.What You'll Learn:How to shift pricing from a tactical afterthought to a strategic function that drives growthWhy hybrid pricing models are becoming essential for modern SaaS companiesThe three key levers of monetizationHow to effectively communicate price increases to customers without apologizingWhy 98% of companies see positive results from even small pricing adjustmentsHow to segment customers for strategic price changes and minimize churnBill Wilson is the Founder and CEO of Pace Pricing, a consulting and coaching firm specializing in pricing strategies for B2B SaaS companies. With over 20 years of experience in entrepreneurship, consulting, and software development, Bill has achieved three successful exits and guided companies through various growth stages. As a three-time founder and trusted advisor, he has coached hundreds of SaaS teams, partnering with accelerators, PE firms, and pricing consultancies to optimize their pricing strategies.Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodesSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

“Disciplined sellers grow revenue by consistent prep, better questions, and tight follow-through.”What does it take to succeed in modern B2B sales? In this episode of The B2B Revenue Executive Experience, John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM and bestselling author of How to Win at Social Selling, breaks down what it truly means to be a disciplined seller, someone who thrives not by luck or charisma, but through consistent execution of the fundamentals.Discover the sales principles that drive trust, resilience, and performance. From value-based selling and sales prospecting training to AI coaching tools and communication skills frameworks, this conversation blends old-school mastery with modern strategies for success in 2030 and beyond.What You'll Learn:Why sales still struggles with professional perception, and how structured education is changing thatThe power of preparation and mastering fundamentals, even for veteran salespeopleHow to maintain mental health in a profession built on rejection, ghosting, and variable incomeThe balance between authenticity and professionalism in building buyer trustWhy curiosity and business acumen are now essential sales skillsHow AI is transforming sales roles by 2030, shifting focus to creativity and problem-solvingJohn Golden is the Chief Strategy and Marketing Officer at Pipeliner CRM, with over a decade of experience at the forefront of AI-driven sales technology. His journey spans from technical writing in Dublin to Silicon Valley sales and marketing, including leadership roles at Salesforce ecosystem companies. John is also a bestselling author of "Winning the Battle for Sales" and "How to Win at Social Selling," and the executive editor of SalesPop, where he's conducted over 1,500 interviews with industry leaders.GUESTS: John Golden, Chief Strategy and Marketing Officer at Pipeliner CRMSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.What You’ll Learn:Why B2B social media can (and should) be funny, and how to make it workThe shift from brand rigidness to brand personality and layered voiceHow to balance promotion, education, and entertainment in your content strategyWhy viral success needs a custom definition for your brand and audienceWhat most execs get wrong when judging social media contentHow to scale authenticity without scaling cringeMiruna Dragomir is the CMO at Planable, the content collaboration platform built for modern social media teams. She joined Planable as its first marketing hire when the company had only 50 customers and has since helped scale it to over 6,000. With prior experience at Oracle and Uber, Miruna brings a rare blend of enterprise discipline and startup scrappiness to her role. She’s especially passionate about elevating the role of B2B social and helping marketers build brands that actually connect.GUESTS: Miruna Dragomir, Chief Marketing Officer at PlanableNow that you know how Miruna approaches social media with strategy, clarity, and personality, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.What You'll Learn:How AI agents like Qualified's Piper are revolutionizing lead qualification and follow-upWhy traditional marketing automation platforms need to evolve into agentic marketing platforms to stay relevantHow to implement AI agents using a "crawl, walk, run" approach to build trust and validate effectivenessWhy the speed of AI advancement means companies can't afford to wait on experimentation and implementationThe future of marketing orchestration through intelligent agents rather than traditional journey buildersHow to measure AI agent performance by putting them on traditional SDR leaderboards for pipeline generationKraig Swensrud is the Founder and CEO of Qualified.com, a conversational sales and marketing platform revolutionizing pipeline generation for businesses. With over twenty years of experience in tech entrepreneurship, he previously served as the CMO of Salesforce, where he played a crucial role in driving the company's growth from $500 million to over $3 billion in revenue. His entrepreneurial journey includes founding GetFeedback (acquired by SurveyMonkey) and pioneering integration between Google AdWords and Salesforce.GUESTS: Kraig Swensrud, Founder and CEO of Qualified.comNow that you know how AI agents like Piper are transforming the way companies handle lead qualification and pipeline generation,, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.What You'll Learn:How to shift from product-focused selling to a value-based mindset that prioritizes buyer problemsWhy the "solution box" trap prevents effective discovery and how to skillfully stay out of itThe Four-Legged Table Framework for successful sales methodology implementationHow to balance standardization with local flexibility when rolling out global sales initiativesWhy AI will augment but never replace core sales leadership skillsThe Influencer Model for driving organizational change through personal, social, and structural levelsCandice October is a Managing Partner at ValueSelling Associates for UK and London, and Nisbet Associates, specializing in sales effectiveness and organizational development. With over a decade of experience in sales strategy and talent coaching, she equips sales teams with practical tools for driving sustainable revenue growth. Her expertise in combining sales methodology with cultural transformation has helped organizations implement lasting behavioral change.PJ Nisbet is the Managing Director at Nisbet Associates and Managing Partner for EMEA at ValueSelling Associates, where he has trained over 8000 sales professionals worldwide. With 25+ years of experience in sales leadership and performance coaching, he transforms complex sales challenges into practical, repeatable processes. His work across manufacturing, financial services, and tech sectors has established him as an authority in implementing value-based sales strategies that drive measurable growth.Nalliby Haddad Cela is a ValueSelling Managing Partner for Mexico, Mexico, with 25 years of experience working with organizations like Xerox, Learning International, and Omega Performance. She specializes in improving sales productivity and building credibility with prospects across national and international organizations, with particular expertise in the Latin American market.Yuichi Abe is a Managing Partner at ValueSelling Associates for Tokyo and Japan, bringing significant experience from roles at IBM and Gartner Japan. His background in IT strategy development and manufacturing sector expertise has shaped his approach to implementing sales frameworks in the APAC region, where he helps organizations build successful, culturally-adapted sales strategies.GUESTS: Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi AbeNow that you know how organizations can successfully implement value-based selling methodologies across global teams, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so