In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connections.With more than 25 years of experience in sales and marketing, Rebecca has deep expertise in GTM strategy and a track record of driving growth for global brands through her leadership philosophy centered on creating meaningful connections between brands and their customers. She also serves as a Fundraising Committee Member for Heart Haven OutReach (H2O) and Board Advisor at Workese and Athlete Foundry, Inc.Now that you've learned Rebecca's insights on revenue leadership, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Rebecca Grimes, Chief Revenue Officer at SheerIDSubscribe to the podcast or write a review –Spotify Stitcher TuneIn Apple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.Now that you know how personalized gifting might skyrocket your sales numbers, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Kris Rudeegraap, Co-founder and Co-CEO of SendosoThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

Did you know that only 5% of sales professionals embody the best practices that close high-value deals?Imagine if every seller on your team could perform at that level.That's the vision Usman Sheikh.Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.Now that you have discovered how to become a top sales performer with the help of AI, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Usman SheikhSubscribe to the podcast or write a review –SpotifyStitcherTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics.Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience.Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total followers with marketing content on social media.Now that you know Max's marketing secrets, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Marketing Max, Founder of Marty CapitalSubscribe to the podcast or write a reviewSpotify Stitcher TuneIn Apple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

We often talk about driving growth and increasing revenue.However, we're not focusing as much on growing ourselves and dealing with stressful situations.Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success.The question arises:What are some of the most effective strategies for a positive work environment and personal growth?To help us with that, we have Lori Saitz, an Employee Well-Being Consultant and the Founder and CEO of Zen Rabbit. In addition to her consulting work, Lori is an award-winning author, speaker, and broadcaster. She also hosts the podcast "Fine is a 4-Letter Word," where she explores themes related to personal and professional growth. Her mission is to combat what she describes as the $650 billion distraction crisis affecting workplaces today.Now that you learned Lori's secrets to create a thriving work environment, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Lori Saitz, Employee Well-Being Consultant and the Founder and CEO of Zen RabbitSubscribe to the podcast or write a review –Spotify Stitcher TuneIn Apple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management.We were wondering:How can tech companies leverage AI to create value, drive growth, and improve customer experience?To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high tech at top companies like IBM, Accenture, and Cisco, Craig had the privilege of learning directly from leaders in sales, marketing, and product development. As the co-author of Ruthless Execution and Competing for Customer, Craig shares insights into leadership and building strong customer relationships.Now that you know how to leverage AI to enhance your value management, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Craig LeGrande, CEO and Founder of MainstaySubscribe to the podcast or write a review Spotify StitcherTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare are taking a break to focus on their roles as Managing Partners. So please welcome your new host, Cory Cotten-Potter, Director of Digital Marketing and Enablement at ValueSelling.However, nothing is going to change. We'll continue diving deep into the strategies and tools that drive B2B revenue growth. From the latest SDR bots and self-service buying to sales leadership tactics, sales, and marketing alignment, as well as other RevOps insights, we'll cover everything you need to thrive as a revenue leader.Cory Cotten-Potter, Director of Digital Marketing and Enablement at ValueSelling AssociatesSubscribe to the podcast or write a review –Stitcher Google Podcasts TuneIn Apple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.Timeline:00:00 - Intro02:04 - Uncovering Hidden Passions03:39 - From Marketer to AI Innovator06:36 - The Cost of Ineffective Sales Enablement09:24 - Measuring Success: The Downside of Surveys13:18 - Accountability in Sales Training15:24 - Learning to Swim20:44 - No One Wants to Be Sold To Anymore24:19 - Real-Time Relevance: Buyer Personas27:45 - Engaging Clients with New Tools32:19 - Feedback that Transforms33:58 - From Stagnant to Dynamic Personas38:27 - Identifying the Need for Change39:00 - The Window Shopping PhenomenonNow that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: James Pursey, Co-Founder & CEO of Replicate LabsSubscribe to the podcast or write a review SpotifyStitcherTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

It’s all possible.In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must.Of course, not without hard work. So then, here's our question for today:How can you become the best possible you, no matter your role?To help us with this today, we have Rob Hartnett, Founder & CEO of Business Performance International. Rob is an award-winning sales and marketing leader, world champion seller, author of the book It's All Possible, and host of the It's All Possible Podcast.Now that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Rob Hartnett, Founder & CEO of Business Performance InternationalSubscribe to the podcast or write a review SpotifyStitcherTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

Building and leading a world-class sales development team is crucial for the success of any organization.A well-functioning team significantly impacts revenue growth, customer acquisition, and overall business expansion.However, creating such a team requires careful planning, effective leadership, and commitment to key principles that drive excellence.Our main question for today:What are some best practices to run a world-class sales development team?To help us with this today, we have Ralph Barsi, VP of Sales at Kahua, an advisor, and an investor.Now that you know how to build and run a world-class sales development team, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Subscribe to the podcast or write a reviewSpotifyStitcherTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.