The B2B Revenue Executive Experience The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep
May 27, 2025
34:09
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.
What You’ll Learn:
- How to successfully implement CRM systems in traditional manufacturing companies
- Why manufacturing companies must balance traditional "boots on the ground" sales with modern digital strategies
- The Trade Show Success Framework for maximizing ROI
- How to achieve sales and marketing alignment in traditionally siloed manufacturing organizations
- Why company culture and value alignment are crucial for sustainable business growth in modern manufacturing
- The Technology Adoption Framework for helping traditional businesses embrace digital transformation
With over 20 years of entrepreneurial experience, Jennelle began her journey by founding her first business at age 18 while studying business and marketing at Merrimack College. Under her leadership, Market Veep has achieved recognition as a diamond HubSpot partner and landed on the Inc. 5000 regionals list after achieving 79% revenue growth over two years. Jennelle is particularly known for helping manufacturing and industrial companies modernize their sales and marketing strategies, bringing contemporary digital solutions to traditionally relationship-focused industries.
GUEST: Jennelle McGrath, Founder and CEO of Market Veep
Now that you know how traditional manufacturers can modernize their sales approach while maintaining valuable relationships, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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