The B2B Revenue Executive Experience AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode
Jun 10, 2025
40:26
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.
What You’ll Learn:
- How to transform the traditional SDR role from basic qualification to high-value outbound sales
- Why implementing AI should focus on solving one specific problem at a time rather than wholesale transformation
- How to successfully implement sales methodologies across marketing, sales, and leadership teams
- Why AI augmentation, not replacement, is the key to driving better customer experiences
- The critical importance of marketing-sales alignment in achieving exceptional conversion rates
- How to balance AI automation with human interaction to improve customer engagement
Rob Auld is the Chief Revenue Officer at Readymode, a leading predictive dialing software company recognized as one of Canada's top-growing companies in 2023. With a vast background in sales leadership at companies like TELUS, Salesforce, and Avaya, Rob has consistently driven exceptional revenue growth, including scaling SOTI to $100M in revenue within three years and doubling revenue at Auvik.
Learn more about Rob:
- Rob's LinkedIn Profile - https://www.linkedin.com/in/robauld/
- Readymode's Website - https://readymode.com/
- Readymode's LinkedIn Page - https://www.linkedin.com/company/readymode
- Readymode's Instagram - https://www.instagram.com/readymode/
Now that you know how to leverage AI to transform your SDR function, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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