The B2B Revenue Executive Experience The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified
Jul 29, 2025
40:33
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.
What You'll Learn:
- How AI agents like Qualified's Piper are revolutionizing lead qualification and follow-up
- Why traditional marketing automation platforms need to evolve into agentic marketing platforms to stay relevant
- How to implement AI agents using a "crawl, walk, run" approach to build trust and validate effectiveness
- Why the speed of AI advancement means companies can't afford to wait on experimentation and implementation
- The future of marketing orchestration through intelligent agents rather than traditional journey builders
- How to measure AI agent performance by putting them on traditional SDR leaderboards for pipeline generation
Kraig Swensrud is the Founder and CEO of Qualified.com, a conversational sales and marketing platform revolutionizing pipeline generation for businesses. With over twenty years of experience in tech entrepreneurship, he previously served as the CMO of Salesforce, where he played a crucial role in driving the company's growth from $500 million to over $3 billion in revenue. His entrepreneurial journey includes founding GetFeedback (acquired by SurveyMonkey) and pioneering integration between Google AdWords and Salesforce.
GUESTS: Kraig Swensrud, Founder and CEO of Qualified.com
Now that you know how AI agents like Piper are transforming the way companies handle lead qualification and pipeline generation,, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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