The B2B Revenue Executive Experience Turn PR Into Your Secret Weapon for Market Dominance with Karla Jo Helms
May 13, 2025
27:27
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR that combines crisis management principles with advanced media algorithms to help companies build and protect their market position.
What You’ll Learn:
- How to leverage mathematical formulas and crisis management principles for a proactive PR strategy
- The proven framework for calculating PR exposure needs based on market size and audience reach
- Why staying visible and consistently communicating purpose is crucial for 86% of successful tech CEOs
- How to build media relationships by providing value rather than seeking publicity
- The critical principles of crisis communication and common mistakes to avoid
- Why defensive PR strategies fail and how to take control of your narrative
Karla Jo Helms is the Anti-PR Chief Strategist of JOTO PR Disruptors, a globally recognized agency known for its innovative anti-PR strategies. With a distinguished background in crisis management, she has pioneered an approach that combines advanced media algorithms with traditional PR methods to create highly effective campaigns. Her expertise stems from extensive experience working with healthcare and technology organizations, where she developed mathematical and data-driven approaches to public relations.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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