Customer success and product marketing can be the driving force behind any go-to-market strategy.However, the entire organization must work together to achieve success and deliver measurable results.With that in mind, we wanted to know:How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.Now that you know the importance of aligning product, marketing, sales, and customer success for a successful go-to-market strategy, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Kimberly Kaminski, CMO at Lakeside SoftwareSubscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.B2B sales require a more strategic and personalized approach.However, it's all about setting a strong foundation.Here's the main question:Why should you understand the problems your company solves when building an ideal customer profile and pipeline?To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.Now that you know the importance of understanding the problems your company solves when building an ideal customer profile and pipeline, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Suraj Sampath, IT Sales Director at MindSourceSubscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

Marketing and sales - a powerful combination that can make or break your entire business.The key word here is alignment between those two.Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation.Let's start with a simple question in mind:Why should you build a marketing ecosystem that aligns with the sales process to achieve measurable success and maximize automation?To help us with this today, we have Ben Sturtevant, Co-Founder and CEO of Elite360. Ben is a marketing expert passionate about helping entrepreneurs master the art of online marketing. He is also the Chief Operating Officer and Chief Marketing Officer at Elite CEOs.Now that you know how to build a marketing ecosystem that aligns with the sales process, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Ben Sturtevant, Co-Founder and CEO of Elite360Subscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

The evolution of the buyer-seller journey is a never-ending story between the two sides.However, in the last 5 years, the changes have been remarkable.We wanted to find out:How are changes in buyer-seller dynamics causing friction in the sales process?To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. Greg brings 30 years of experience in sales leadership, working with leading technology companies. As a Managing Partner, he has a proven history of significantly increasing revenue for emerging tech companies, including Salesforce.com, PeopleSoft, E.piphany, Apttus, and Blend Labs.Now that you know how to navigate the changes in buyer-seller dynamics, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Greg Brown, Managing Partner at ValueSelling AssociatesSubscribe to the podcast or write a review –StitcherGoogle PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.That is sales enablement.Sales enablement has become an integral part of every successful organization.So then, we asked ourselves:How can you effectively integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization?To help us with this today, we have Gail Behun, Director of Revenue Enablement at LivePerson. Gail is an experienced sales enablement leader passionate about producing measurable results. She has a strong background in sales and marketing roles, processes, methodologies, and business practices, and has held leadership positions in fast-growing SaaS companies throughout her career.Now that you know how to integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Gail Behun, Director of Revenue Enablement at LivePersonSubscribe to the podcast or write a reviewStitcher  Google PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

Many startups get their Ideal Customer Profile (ICP) wrong.The results?Low-quality leads, decreasing revenues, and unhappy customers.It's time to fix that.How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.Now that you know how to identify your Ideal Customer Profile (ICP), discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Eric Holmen, Former CEO of SplashSubscribe to the podcast or write a review –StitcherGoogle PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

Sales training plays a key role in the success of any business.It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.Therefore, we were wondering:Why do some sales training initiatives programs fail while others deliver amazing results?To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.Now that you know how to avoid the seven deadly "sins" of sales training and achieve sales success, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: PJ Nisbet, Managing Director of Nisbet AssociatesSubscribe to the podcast or write a reviewStitcherGoogle Podcasts TuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox.But the game has changed, and to become the best, you need the best.Technology has changed the rules, and that's where the problem lies.Well then, we have a big question:How can you shed some of your limited beliefs when it comes to hiring criteria and modernize them to help you hire effective leaders?To help us with this today, we have Ken Schmitt, Founder and CEO of TurningPoint Executive Search. Bringing nearly three decades of experience in executing recruiting, Ken has witnessed the industry's transformation firsthand and has developed his skills in identifying exceptional talent. Additionally, Ken hosts the Hiring Matters podcast and serves on the boards of organizations like San Diego Sport Innovators, Junior Achievement of San Diego County, and Talentor International.Now that you know how to hire effective leaders, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Ken Schmitt, Founder and CEO of TurningPoint Executive SearchSubscribe to the podcast or write a review –StitcherGoogle PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

The RevOps function has changed tremendously fast.What was relevant yesterday doesn't work today anymore.Well then, a logical question emerges:Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community?To help us with this today, we have Matthew Volm, CEO and Co-Founder of RevOps Co-op. Passionate about RevOps, indoor plants, and CrossFit, Matthew is also an Advisor for Rattle, Locl.io, and SendSmart, as well as Founder and Managing Consultant at Acorn Strategies.Now that you have all it takes to succeed in your RevOps role, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Matthew Volm, CEO and Co-Founder of RevOps Co-op– Subscribe to the podcast or write a review –StitcherGoogle PodcastsTuneIn Apple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest

B2B sales teams are constantly seeking new strategies and tools to drive revenue growth.One of the most powerful resources at their disposal is data and technology.But that's just one piece of the puzzle.So, today's question is:How can you make revenue more predictable by aligning your go-to-market teams to win more with less?To help us with this today, we have Guy Rubin, Founder and CEO of Ebsta. Guy is also a dad of two, an enthusiastic skier, and an avid football fan (even though he supports Tottenham Hotspur). He is passionate about helping B2B sales teams scale their revenue engine.Now that you know how to make revenue more predictable by aligning your go-to-market teams to win more with less, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Guy Rubin, Founder and CEO of EbstaSubscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsThe B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverIf you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest