
The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
Latest episodes

Aug 28, 2024 • 37min
Episode 329: How to Stay Ahead in the New Era of Work with Mary Shea
The rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work.As AI continues to evolve, the future of work presents both challenges and opportunities.The outdated business playbook must evolve. Success requires a shift in mentality, internal processes, operations, and even values.We were wondering:How is the future of work changing, and how can you adapt to these changes effectively?To help us with this today, we have Mary Shea, Global Chief Evangelist at HireQuotient. With over 25 years in business, Mary has held various roles, including CRO, Analyst, Evangelist, and, most recently, Co-CEO at companies such as Mediafly, Outreach, Forrester, and StartOut.Now that you know how you can adapt to the new era of work, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Mary Shea, Global Chief Evangelist at HireQuotientSubscribe to the podcast or write a review Stitcher TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Aug 13, 2024 • 31min
Episode 328: Why the Human Touch Still Matters in an AI-Driven World with David Connors
It's no surprise that AI is becoming increasingly dominant in various industries, including sales.AI has the potential to revolutionize the sales process by automating tasks, analyzing data, and providing valuable insights.However, despite all the excitement and hype surrounding AI sales, the human touch still plays a crucial role.Today's question:How can you leverage the power of human relationships in the era of AI sales?To help us with this today, we have David Connors, Co-Founder and CEO of The Swarm, a Go-To-Network platform that gives companies and investors the keys to their extended networks and the relationship data they need to accelerate sales, recruiting, and fundraising.GUEST: David Connors, Co-Founder and CEO of The SwarmSubscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsNow that you know how to leverage the power of human relationships in the era of AI sales, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

4 snips
Jul 30, 2024 • 37min
Episode 327: Building and Scaling a SaaS Powerhouse with Benjamin Johnson
With the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applications to customers.However, with intense competition and rapidly changing customer needs, SaaS companies must adopt effective strategies that will enable them to not only survive but thrive in the long run.Before starting your own company, there are two important questions you must answer:How can you build a successful SaaS company from the ground up?What does it take to scale from a good idea to a productive business?To help us with this today, we have Benjamin Johnson, Founder and CEO of Particle41. Ben is a seasoned technical co-founder with over 20 years of experience in software development and leadership. He has a proven track record of success and hands-on expertise in open-source programming. Ben excels in managing remotely distributed development teams and implementing innovative business strategies.Now that you know how to successfully build and scale a successful SaaS company from the ground up, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Benjamin Johnson, Founder and CEO of Particle41Subscribe to the podcast or write a reviewStitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

11 snips
Jul 23, 2024 • 28min
Episode 326: How to Position Your Company as a Market Leader in M&A with Aron Bohlig
So many companies start out with the goal of going public and hitting it big.But, unfortunately, for many of them, a successful exit via a merger or purchase is far more likely.We wondered:What are the best strategies to position your company as the go-to-market leader during an M&A process?To help us with this today, we have Aron Bohlig, Managing Partner at ComCap. Aron is a global digital media executive with vast experience in both startups and multinational corporations. He has achieved significant milestones as an advisor and operational executive across the US, Europe, and Asia. Aron is also the Co-Author of the book “Mastering Technical Sales: The Sales Engineer's Handbook.”Now that you know how to position your company as a market leader during an M&A process, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Aron Bohlig, Managing Partner at ComCapSubscribe to the podcast or write a review –Stitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jul 16, 2024 • 34min
Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta
When you do something innovative and extraordinary, you go from 0 to 1.While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next level.So, we asked:What are some of the most effective go-to-market strategies for startups going from early days to scaling up their business?To help us with this today, we have Rags Gupta, Operating Partner at Hyperplane. Rags is also the Chief Growth Officer at Butlr, entrepreneur and operator at five startups over the past 20 years, including one IPO and one acquisition. In 2021, Rags published his book One to Ten: Finding Your Way from Startup to Scaleup.Now that you know the most effective go-to-market strategies for startups going from early days to scaling up their business, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Rags Gupta, Operating Partner at HyperplaneSubscribe to the podcast or write a review –StitcherGoogle PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jul 9, 2024 • 38min
Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos
Revenue growth is a key priority for organizations.Now, let's say you're taking over a revenue team.Where do you start?Or, in other words...How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes?To help us with this today, we have George Eliopoulos, Chief Commercial Officer at Zip Co. George is an ambitious business executive with a proven track record of building and leading high-performing teams that achieve strong financial and operational results. Previously, he was Head of Sales at Pagaya, Chief Revenue Officer at Onbe, Head of Large Enterprise Sales at PayPal, and Head of Enterprise and SMB Sales at Braintree.Now that you know where to focus your energy as a new revenue leader, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: George Eliopoulos, Chief Commercial Officer at Zip CoSubscribe to the podcast or write a review –Stitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jul 2, 2024 • 34min
Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter
Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth.However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics.Therefore, we wanted to find out:What are the top sales strategies for effectively scaling your revenue?To help us with this today, we have Greg Nutter, Best-Selling Author of P3 Selling. Greg brings over 25 years of experience in sales, marketing, channel management, and consulting, mainly in manufacturing, distribution, services, and technology. He has been the Principal Consultant at Soloquent for nearly 20 years. Some of his past roles include Executive Director of Channel Performance Programs at Miller Heiman, Senior Director of North America at Channel Enablers, Vice President of Americas at Lascom Solutions, and Vice President of Worldwide Sales at Solimar Systems.Now that you learned the best sales strategies for effectively scaling your revenue, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Greg Nutter, Best-Selling Author of P3 SellingSubscribe to the podcast or write a reviewStitcher Google Podcasts TuneIn Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jun 25, 2024 • 37min
Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin
Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch?To help us with this today, we have Brett Martin, Co-Founder/ Investor at Charge Ventures and Kumospace. He delves into the secret sauce for SaaS companies and how to integrate a sales team into a PLG strategy for maximum growth. Brett is an entrepreneur, angel investor, pragmatist, and optimist. Having spent most of his career in the startup trenches, he now focuses on supporting other entrepreneurs as Managing Partner of a small seed-stage venture fund: Charge Ventures. Charge is a NYC-based pre-seed/seed stage venture fund. They invest 200-500k at the earliest stages of company formation and then help founders take things from 0 to 1.Now that you know that strategically integrating a sales team into the product user journey can be a successful growth strategy for SaaS companies. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Brett Martin, Co-Founder/ Investor at Charge Ventures and Kumospace Subscribe to the podcast or write a review StitcherGoogle PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jun 18, 2024 • 42min
Episode 321: Mastering the Art of Cold Calling with Jason Bay
Jason Bay, CEO of Outbound Squad, shares insights on mastering cold calling in sales. They discuss strategies for effective prospecting, the role of AI in outreach, improving messaging, handling objections, and team success through coaching. They also highlight the importance of managers engaging in the sales process.

Jun 11, 2024 • 28min
Episode 320: From Ground Zero to Sales Hero with John Westman
Winning in sales today requires more than persuasive skills and product knowledge to succeed.Experienced businesses have learned this the hard way.But what if you're just at the beginning of your sales journey?If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first culture and a highly successful selling motion?To help us with this today, we have John Westman, VP of Project Management at Citius Pharmaceuticals. John is also an Instructor at the Harvard Division of Continuing Education, where he designed and now teaches Professional Selling and Sales Management. With years of experience at companies like Fresenius Medical Care, NxStage Medical, PharMetrics (acquired by IMSHealth), Decision Resources, UROMED, and Baxter Healthcare, John brings a wealth of knowledge to his students.Now that you have learned how to successfully build a sales organization from scratch, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: John Westman, VP of Project Management at Citius PharmaceuticalsSubscribe to the podcast or write a review- Stitcher - Google Podcasts - TuneIn - Apple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so