The B2B Revenue Executive Experience
Episode 321: Mastering the Art of Cold Calling with Jason Bay
Jun 18, 2024
Jason Bay, CEO of Outbound Squad, shares insights on mastering cold calling in sales. They discuss strategies for effective prospecting, the role of AI in outreach, improving messaging, handling objections, and team success through coaching. They also highlight the importance of managers engaging in the sales process.
42:29
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Quick takeaways
- Optimizing outreach strategies is crucial for sales success in the current landscape.
- Human touch in sales outreach is essential to create meaningful connections with prospects.
Deep dives
Optimizing Sales Outreach for Prospecting
Effectively engaging with the right buyers through outbound outreach is crucial in the current sales landscape. Jason Bay from Outbound Squad discusses his journey from door-to-door sales to training sales teams. He emphasizes the importance of optimizing outreach strategies, drawing parallels between B2B and B2C sales principles. Bay highlights key elements like dealing with rejection and mindset strategies that remain consistent across sales environments.
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