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Episode 321: Mastering the Art of Cold Calling with Jason Bay

The B2B Revenue Executive Experience

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Mastering the Art of Sales Prospecting

The chapter delves into the significance of prospecting in sales, sharing insights on how to make it a consistent priority and excel in this crucial area. Strategies for effective prospecting, including reverse engineering sales targets and utilizing various communication channels, are discussed to streamline outreach efforts. Personal anecdotes and tips are shared to emphasize the importance of treating prospecting with the same level of seriousness as other key aspects of life.

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