12min chapter

The B2B Revenue Executive Experience cover image

Episode 321: Mastering the Art of Cold Calling with Jason Bay

The B2B Revenue Executive Experience

CHAPTER

Improving Cold Calling Messaging and Handling Objections

This chapter emphasizes the shift towards customer-centric communication in cold calling, highlighting the need to tailor messaging to prospects' interests. It also discusses strategies to overcome objections by focusing on tonality and cultivating thoughtful dialogue with potential customers.

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