
The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
Latest episodes

Mar 5, 2024 • 41min
Episode 306: Unleash Your Rep Superpowers with Steve Waters
In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects.How can you find your rep superpowers?What is the difference between coaching forward and call reviews?What data-driven go-to-market strategies allow you to really measure rep productivity?To help us with these incredible topics today, we have Steve Waters, Vice President of Sales at ZoomInfo. Steve has worked at ZoomInfo for about eight and a half years. He recently celebrated ZoomInfo "ringing the opening bell at Nasdaq, four years after becoming the first tech company to IPO during the pandemic." Before this, Steve spent four years at DiscoverOrg before they joined forces with ZoomInfo.Now that you know how to find your rep superpowers, learned the difference between coaching forward and call reviews, and discovered data-driven go-to-market strategies allow you to really measure rep productivity, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Steve Waters, Vice President of Sales at ZoomInfoSubscribe to the podcast or write a review –StitcherGoogle PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 27, 2024 • 37min
Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck
Achieving sales excellence is not an easy feat.Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line.To solve a problem, you must first acknowledge and understand it.Therefore, ask yourself...What are the top things that get in the way of my sales effectiveness? And how can I tackle them?To help us with this incredible topic today, we have David Byck, Vice President of Visualize. David is a highly experienced sales professional, coach, and facilitator. He is also a Certified Partner at the Objective Management Group and President of SW2 Sales Training and Coaching.Now that you know why focusing on solving real business issues is key to revenue growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: David Byck, Vice President of VisualizeSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 20, 2024 • 34min
Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt
Sales and marketing professionals often find themselves dealing with immense stress and pressure.Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage their mental and emotional health.However, work must be done, and life must go on.So, the question of the day is:How can we manage stress in our lives, move past the chatter in our heads, and implement the discipline we need to be highly successful?To help us with this incredible topic today, we have Dan Waldschmidt, Chief Executive Officer of Panzura, kickass dad, ultra-runner, B2B tech nerd, and author of "Edgy Conversations: How Ordinary People Can Achieve Outrageous Success."Now that you know why focusing on solving real business issues is key to revenue growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Dan Waldschmidt, Chief Executive Officer of PanzuraSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 13, 2024 • 34min
Episode 303: Breaking Through the Scaling Ceiling with David Weiss
Dreaming about scaling your business sounds nice.But taking real action and actually making it happen is what sets apart true winners.However, even those who are trying to find it hard to discover the winning formula, often fail.Why are so many companies struggling to scale, and what can they do about it?To help us with this incredible topic today, we have David Weiss, Chief Revenue Officer of The Sales Collective. David is a sales executive leading high-performing teams and offering coaching in sales. He has authored several books, including "Your Definitive Sales Career Guide" and "Sales Success Stories." In addition to his work with The Sales Collective, he serves as a Strategic Advisor for Aptivio, Chief Deal Doctor at DealDoc, and is a Startup Mentor at NUMA New York.Now that you know why focusing on solving real business issues is key to revenue growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: David Weiss, Chief Revenue Officer of The Sales CollectiveSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 6, 2024 • 40min
Episode 302: Inspiring Action Through Storytelling with Karen Eber
We all love a great story, but few know how to tell one.However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings.So, how can you become a great storyteller by learning the science behind it?To help us with this incredible topic today, we have Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group. Karen is also the author of "The Perfect Story" as well as a keynote and TED Speaker who helps companies build healthy leaders, teams, and culture one story at a time.Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Karen Eber, CEO and Chief Storyteller of the Eber Leadership GroupSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

25 snips
Jan 30, 2024 • 38min
Episode 301: From Tech Sales to Business Conversation with Eric Shaver
So many sales professionals get caught up in the nitty-gritty of products and tech specs.Then, they wonder why their deals go wrong.We believe it is because they don't have genuine business conversations.So, how can sales professionals switch from sales to a business dialect?To help us with this incredible topic today, we have Eric Shaver, Managing Partner at Kensei Partners. Since 2008, Eric has personally trained over 20,000 quota-carrying and non-quota-carrying sales professionals across 33 countries in North America, EMEA/MENA, APJ/ANZ, Greater China, and Latin America. Leveraging his 19 years of successful technology sales and leadership, Eric closes the systemic financial, linguistic, and engagement management-centric sales execution gaps that corrupt revenue and operating margins.Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Eric Shaver, Managing Partner at Kensei PartnersSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 23, 2024 • 1h 3min
Episode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad Sanderson
Today is a special day for The B2B Revenue Executive Experience.It is our 300th episode.And we're celebrating it by exploring the podcast's past, present, and future.To help us with this today, we have a very special guest - the founder and host of the first 250 episodes of The B2B Revenue Executive Experience podcast, Chad Sanderson.Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Chad Sanderson, Managing Partner at ValueSelling AssociatesSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 16, 2024 • 32min
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
When you think of sales, what's the first image that comes to your mind?You're probably thinking of a used car salesman, insincere, overly friendly, wearing flashy, outdated suits, making grandiose promises about how good the car is.Well, you're not alone.But the reality is not always what it seems.So, how can we overcome the image of the stereotypical sales professional and still achieve success today?To shed light on this important topic, we are joined by Harry Spaight, Founder of Selling With Dignity. Harry guides business owners and salespeople who wish to grow their sales without being that pushy, self-serving salesperson. He is also a Sales Coach at Hi-Lite Coaching + Consulting and Director of Sales at HGI Technologies, a Halsey and Griffith Company.Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Harry Spaight, Founder of Selling With DignitySubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 9, 2024 • 35min
Episode 298: Is AI Set to Replace SDRs? With Gabe Lullo
Some people are saying that AI is gonna be replacing key roles such as the sales development representative (SDR).We can't see the future. All we can do is make assumptions.But one thing is clear.It has definitely changed the sales game.So, how do new techs and innovations like AI influence the SDR function?To shed light on this important topic, we are joined by Gabe Lullo, CEO of Alleyoop. Gabe is a seasoned sales expert and leader who manages over 1500 SDRs. Before taking the role of CEO, he was Alleyoop's Chief Business Officer.Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Gabe Lullo, CEO of AlleyoopSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 2, 2024 • 30min
Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales
Companies constantly seek new strategies to drive growth and increase revenue.In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).But how does their interaction help to pull in the revenue? The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLLSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
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