Perfectly Mentored with Jason Portnoy

Summary:Rachel is an Organic Traffic Strategist, schoolteacher, and the founder of Moolah Marketing. She started building websites, and is able to maximize the advantage of generating organic traffic as a stay-at-home mom. She was a schoolteacher before helping thousands of people craft “virals” for their businesses.In this episode, she shares the secrets of driving organic traffic to your websites to build an audience, promote content and ultimately increase online exposure.Show Notes: Who is Rachel Miller? [1:52] Is Organic traffic dead? [4:06] How important is it to build an audience? [5:40] How much content should you give away for free? [7:40] Will you lose audience because of paid content? [8:35] How can local businesses grow their audience at this time? [10:30] Have you seen a business to potentially grow with social media? [11:20] What can local businesses do to step up? [12:58] What is the recipe for success? [16:22] How do you make your content interesting? [19:15] Do you post content on a page or in your personal account? [20:01] What mistakes do people make right out of their gate? [21:57] When marketers make the mistake of selling their product early [24:31] How to know when a hobby can turn into a business? [25:06] When do you need ads to get results? [26:07] How do you deal with the haters? [29:53] Is Marketing just a man’s world? [33:21]

Summary:Chase Dimond is the founder of Boundless Labs, an e-commerce email marketing agency that has helped its clients send hundreds of millions of emails and make over $35 million in email-attributable revenue. Since 2018, Chase has lent his skills and expertise to some of the best companies around, including IBEX, Cross Net, Inc. and many more.In this episode of Perfectly Mentored with Jason Portnoy, Chase sheds light on the world of non-paid acquisition through masterful cold email marketing campaigns and flows, the building blocks of great campaign content, and constructing an offer that converts.Shownotes: Who is Chase Dimond? [0:04] Is email marketing dead? And why is it so underrated? [3:02] What mistakes do people make with email marketing? [6:16] How often should you be sending emails? [10:17] Where’s the best starting point for flows? [12:16] How do you add value in a campaign? [17:48] What’s the difference in marketing for a “newbie” brand versus a 7-figure veteran brand? [22:40] Is there an argument for text-based emails over image-centric emails? [23:45] How do you stay out of the Gmail spam trap? [27:33] What’s the benchmark for a good open or click-through rate? [29:45] How do you prioritize the subject line, creative, and offer/call-to-action of your emails? [31:03] What can I do to grow my list? [35:53] Are opt-in offers better than discounts - or vice versa? [39:18] What's the best platform to use? [40:35] What translates over from e-commerce brands to other types? [43:21] Any tips for those who are just getting started in email marketing? [44:49] How can we learn more? [47:09]

Summary:“Focus on the lifetime value of a customer more than just top-line revenue.” This is what motivated Hugh Rees – a software engineer from Brisbane, Australia, which led him to becoming the co-founder and head of digital services at Expose Media.In this episode, Hugh tells about how he was able to build his “accidental” marketing agency by exploring through the Instagram platform. Combined with his experience as an e-commerce growth expert, he discusses how businesses are able to thrive to their next level of revenue.Show Notes: Who is Hugh Rees? [0:25] How was he able to build an agency? [2:14] Why is Instagram the best platform to build an audience? [8:51] How hard is it to have organic followers? [10:40] Where do most people fail – content, community or hashtags? [12:31] The strategy behind Instagram hashtags [15:51] Ways to rebound a low audience engagement [23:01] The consistency in content will feed data [28:31] How to grow your brand organically? [30:05] The human-to-human connection [34:10] Be authentic and let the audience come to you [37:52] How do you handle the haters? [40:54] Why is Instagram the best platform to take advantage of? [45:36] The best-selling book: Instagram Mastery [47:20]

Brandon Dawson, a scaling and turnaround expert and serial entrepreneur, shares his wealth of experience in amplifying business success through belief strategy and team alignment. He dives into the pitfalls business owners face, emphasizing the importance of financial preparedness during crises. Brandon advocates for embracing discomfort as a catalyst for growth and discusses the significance of aligning personal and professional goals. He also offers insights on effective cost management and highlights essential strategies for sustainable growth.

Daymond John is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank.In this episode, he reveals the marketing strategies on how to build successful brands making him a highly influential consultant today, while offering advice on how to effectively and innovatively communicate to consumers through means of connecting brands with the world's top celebrities from endorsements to product extensions.Show Notes: Who is Daymond John? [1:20] Do you still think your strategy of building a lifestyle still works now? [4:07] How do you respond to people that need immediate ROI? [6:46] What exactly is a powershift? [8:36] What is the best way to slowly build up influence? [11:54] Do problems actually help people understand the pitch? [18:32] What are the misconceptions people have when it comes to the show, versus in reality? [21:23] How does powershift play a role now that unemployment is going up? [24:07] Do you have any tactical advice for people who get tripped up on their whys? [27:54] How is the situation now different than all the previous recessions? [29:04] What changes do you see happening? [31:39] What seems to be the success denominator? [35:51] Do you think that ability to really pivot, adapt, adjust is something that can be taught? [37:43] What is the most important decision maker? [39:09] What networking tips do you have? [40:40] How did you build your brand? [51:03]

Marcus Murphy is the Digital Marketer’s Director of Monetization, and LinkedIn Advisory Board Member who was able to build an “All-Star” level profile that can grow and develop not only the business but boost the personal brand as well.In this episode, Marcus discusses the current global situation and how we can respond, pivot, and get our businesses back to normal.Show Notes: Who is Marcus Murphy on a personal note? [1:30] It’s the global feeling of the pandemic today [2:43] How do you think the landscape will change for the good from all this? [6:40] What do you think some of the biggest opportunities are right now? [13:00] After quarantine, it’s “getting back to normal” campaign [18:48] The different approaches of businesses in working from home [20:54] Some people can create an online culture [23:18] How can businesses with traditional retail-model pivot and adapt? [25:12] Why should people spend money on becoming known when it can't be monetized right now? [29:58] How did sales change right now? [33:16] Go wide vs go deep [37:15] What is the best way to do prospecting on LinkedIn? [39:46] What are some of the lessons you’ve learned? [54:10]

Summary:Chandler Welling is the CEO and Founder of Welling Media, a full-service social management and marketing agency that works with 7+ figure global brands to help drive revenue. He’s passionate about creating powerful content and video production, which brings his marketing business to greater heights. Chandler has also successfully grown his ecom creative agency that has grown 450% year over year, three years in a row.In this episode, Chandler discusses the importance of creatives, knowing the psychology of marketing, and the power of content in the game of digital marketing.Show Notes: How did Chandler Welling start his career? [1:09] The biggest success in growing the company? [4:12] People are not paying attention to creative [6:39] The psychology of marketing [10:47] The balance in creating powerful content [13:28] A brand is a personality [13:57] Marketing is the first, product is secondary [15:01] Getting the sale out vs building the brand [16:40] What are some brands doing wrong? [30:32] What do growing brands have in common? [32:32] Where do people need to start? [36:39] Bigger brands have bigger restraints [39:43] Marketing skills will never make you out of work [47:27] Who are the most on-point brands? [49:02]

In this episode, we’re turning our tables. Dee Deng interviews.... ME.I discuss how myself and my team at JPORT Media continuously succeed in using the latest marketing strategies to help businesses get awareness, increase their revenue, and maintain a great ROI.Show Notes: Who am I? [0:13] What is the lens that makes you look into principles? [3:33] The value of philosophy vs hacks and tactics [5:42] What are principles that won’t fail you? [15:33] Do few or many people need help? [18:29] What exactly is a marketer? [23:27] How has speaking to big people changed you as a person? [31:50] The patterns of commonalities + principles [36:39] Value vs cost [40:17] Businesses fail because no one knows about it [41:55] How do you convince your guests to come to your show? [44:48] To get a sale, all you need to do is ask [51:04] Sales is always on the follow up [53:42] Persistence + Tenacity + Empathy [55:26]

Tom Breeze - the CEO of Viewability is a Master’s Degree-holder in Psychology. He has run several successful companies specializing in the field of video advertising. He was first heard speaking at a conference a few years ago. Everyone in the room was just so all-in on Facebook then and he was pushing very hard on YouTube.In this episode, he will talk about how you can harness the power of video marketing for your business, and how he grabbed the opportunity early, capitalized on it, and became the YouTube Ads guy we have today.Show Notes: How Tom Breeze got started with YouTube [1:20] Saving the reputation by Google AdWords [6:04] Scaling via YouTube advertising [9:19] Luck in taking the risk [12:45] Newbies or ruts [16:56] How bad do you want to succeed? [21:53] The recipe of a good ad [25:23] Get 3 heads in 2 minutes [31:25] Where to start [41:43] The YouTube Ads Guy [45:22] The biggest mistake [52:14]

Roland is a “recovering attorney”, serial entrepreneur and co-founder/principal of 5 different Inc. Magazine fastest growing companies in the e-commerce, e-learning, real estate and SaaS spaces. He has been featured in Entrepreneur, Forbes and major television networks.Roland has interviewed several big personalities, produced infomercials, ran an international hedge fund, and has advised major brands on various business strategies like how to leverage, grow, scale and exit.In this episode, Roland discusses how business owners could pivot and adapt to the current situation, and how they would be able to take advantage of high employee productivity even when working from home.Show Notes: Who is Roland Frasier? [0:26] How is this time today different from events in the past? [2:34] Where do small businesses fit into the big optimistic play? [6:20] Acquire a business with no money down [8:27] 7 places to look when you have an existing business [12:10] How to be a “recovering” lawyer? [13:52] Recommended books to read [16:35] How can you predict if the landscape changed for good? [23:00] Productivity of employees in working from home [24:30] The holes in the market today [30:42] Why is the advertising budget always the first to be cut off? [34:50] How will business owners pivot and adapt? [40:47] Everything else is about re-positioning your product [46:00] Emotion vs logic [51:31]