EP56: Hugh Rees: Mastering Instagram

Summary:

“Focus on the lifetime value of a customer more than just top-line revenue.” This is what motivated Hugh Rees – a software engineer from Brisbane, Australia, which led him to becoming the co-founder and head of digital services at Expose Media.

In this episode, Hugh tells about how he was able to build his “accidental” marketing agency by exploring through the Instagram platform. Combined with his experience as an e-commerce growth expert, he discusses how businesses are able to thrive to their next level of revenue.

Show Notes:

• Who is Hugh Rees? [0:25]
  
• How was he able to build an agency? [2:14]
  
• Why is Instagram the best platform to build an audience? [8:51]
  
• How hard is it to have organic followers? [10:40]
  
• Where do most people fail – content, community or hashtags? [12:31]
  
• The strategy behind Instagram hashtags [15:51]
  
• Ways to rebound a low audience engagement [23:01]
  
• The consistency in content will feed data [28:31]
  
• How to grow your brand organically? [30:05]
  
• The human-to-human connection [34:10]
  
• Be authentic and let the audience come to you [37:52]
  
• How do you handle the haters? [40:54]
  
• Why is Instagram the best platform to take advantage of? [45:36]
  
• The best-selling book: Instagram Mastery [47:20]