Perfectly Mentored with Jason Portnoy

Professional fighters are known for their ability to take a hit and bounce back, and persist until victory. There's a lesson there for entrepreneurs, too.Ariel Helwani is a mixed martial arts (MMA) reporter whose work appears across ESPN's many platforms. The award-winning journalist joined ESPN in June 2018 to cover MMA and has gone on to play several roles there, including: co-host of the weekly MMA program "Ariel & The Bad Guy," host of the ongoing livestream and podcast "Ariel Helwani's MMA Show" and reporter for MMA across ESPN digital media and television platforms. Helwani has been covering MMA professionally since 2006 and he is an eight-time winner of "MMA Journalist of the Year" at the World MMA Awards and a previous contributor to MMA coverage for Fox Sports and NBC Sports.On this episode of the Perfectly Mentored podcast, Jason and Ariel lay out the reasons behind some of Ariel's boldest career moves, keeping a resilient and positive mindset even in the face of extreme challenges, and the most vital tips for doing legendary work on camera. Join in for a fresh take on mindset and interpersonal strategy from the best around.Topics Covered: Who is Ariel Helwani? [00:15] How did you get from Point A to Journalist of the Year? [01:50] What advice do you have for facing competition? [11:13] Was the pivotal decision to leave your job after a week the product of impulse or self-awareness? [13:26] What was your motivation to start dressing differently? [16:20] How did you stay positive despite setbacks? [17:57] When does the “chip on your shoulder” become dangerous? [22:15] Has the sparkle worn off of being on ESPN? [23:32] How do you handle swallowing your pride and maintaining your mindset to cover a sport that treated you badly? [29:17] Following that, how do you keep from taking things personally? [36:55] What advice do you have for those who want to perform well in front of a camera? [38:46] Do you still get nervous? [41:18] What's next for you? [43:03] Did this interview measure up to the big leagues? [45:38] How do you toe the courtesy line when interviewing fighters? [47:08] Wrap-up [49:28]Connect with Ariel Helwani Twitter Instagram Ariel Helwani's MMA ShowConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Branding is the entrepreneur's jigsaw puzzle. You need the right pieces in the right places and in the right number. How do the giant names do it all so flawlessly?Well, did you ever wonder who's behind the personal brand for Gary Vaynerchuk, for instance? Andy Krainak is the Brand Director for VaynerMedia, the man responsible for funneling Gary's ideas and inspirations into high-performing, optimized content across several channels - all of which works together to grow the GaryVee brand.On this episode of the Perfectly Mentored podcast, Andy and Jason dig deep into mastering new platforms for content and branding, the vital importance of knowing yourself and following your own strategies for growth, and the tactical details that Gary Vee uses to turn his content to gold (no matter where it gets posted). Tune in for a rare opportunity to learn from one of the brilliant minds behind the Gary Vee brand.Topics Covered: How did Jason and Andy meet? [00:15] What does Gary Vee's Brand Director do? [01:55] How did the journey go from when you started with the team till now? [02:49] Has curiosity played a big role in your growth? [06:03] What's the process like when you have to master a new platform? [07:27] Is Gary's experience on a new app different than someone else's? [09:26] How do you get past the fear of failure? [12:19] Is there room to make mistakes on a team as important as Gary's? [13:36] Can we hear more about the hiring process for your team? [15:36] How does a business owner know who to follow and how to strategize? [17:13] Is Gary very different off-camera? [18:33] What are the most important things to know about brand building? [21:05] Should everyone be everywhere online? [23:56] What are the best platforms right now? [24:47] Is paid or organic the way to go? [26:57] How does knowing yourself determine where you show up? [30:00] How often should I be posting? [30:57] What does "quality" actually mean for content? [32:19] Which KPIs are you watching? [34:08] How do you prioritize different parts of the content? [36:29] Any tips for performing well on Instagram, TikTok and LinkedIn? [37:33] Is Facebook dead? [41:45] Any top-secret tools to recommend? [42:44] How do you keep your finger on the cultural pulse? [44:02] Want to get more expertise? [45:19]Connect with Andy Krainak LinkedIn TwitterConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

As hard as it might be to believe, the pandemic we’re experiencing brings opportunities with it, not just tough times - but you’re going to need some inside expertise to make your new ecommerce venture thrive.Harley Finkelstein is an entrepreneur, lawyer, and the Chief Operating Officer (COO) of Shopify. He founded his first company at age 17 while a student at McGill and went on to complete his law degree and MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is an Advisor to Felicis Ventures, and one of the "Dragons" on CBC's Next Gen Den. Recently, he received the Canadian Angel Investor of the Year Award, Canada's Top 40 Under 40 Award, and was inducted into the Order of Ottawa. From 2014 to 2017, Harley was on the Board of the C100, and in December 2017 he was appointed for a 5-year term to the Board of Directors of the Canadian Broadcasting Corporation (CBC).On this episode of the Perfectly Mentored podcast, Jason and Harley dive deep on putting the necessary tools and power to succeed in retail in the hands of small businesses, how to understand and effectively reach your ideal customers, and keeping your customers around with a dose of qualitative insight. Tune in for actionable advice at every level, from a true legend in his industry.Topics Covered: Who is Harley Finkelstein? [00:15] How did the entrepreneurial journey start for Harley? [02:24] Where does luck figure into business? [09:00] How does discomfort promote growth? [11:01] Why is it important to level the retail playing field? [13:10] Is it wrong to want to build an empire? [16:59] What’s the low-down on the Shopify fulfillment network? [19:18] How vital is it for customers to get that they need to own their brand? [23:31] Is multichannel the way to go right now? [26:17] How can I best communicate with my customers? [30:39] With more Shopify stores open now, how many become successful? [32:19] Where are the opportunities in the ecomm space at the moment? [37:29] What’s the difference between “scrappy” and “sloppy”? [41:25] Where is ecomm now, and where is it going? [47:31] How will travel and tourism change going forward? [48:29] What are stores using to track and understand their ideal demographic? [50:01] How do you scale what you cannot measure? [51:24] Which apps are must-haves for the beginner Shopify store? [53:26] How can I get more involved? [55:09]Connect with Harley Finkelstein Harleyf.com Twitter LinkedInConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Becoming truly great at marketing - and the moving parts and disciplines that surround it - requires a lot more than laser focus. At the end of the day, it is the well-rounded individual with a view of the big picture that winds up on top.Ryan Deiss is an entrepreneur, bestselling author, and one of the most sought-after and dynamic speakers on marketing in the world today. He is also the founder and CEO of several companies, including The Scalable Company, DigitalMarketer.com and Recess.io. Alongside his other endeavors, Ryan serves as the host and founder of Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Over the course of his career, Ryan has introduced and popularized many of the digital selling strategies that modern companies now take for granted.On this episode of the Perfectly Mentored podcast, Jason and Ryan discuss weaving together the fundamentals of marketing and strong copy with the latest technology and techniques, keeping humanity at your center as you grow, the golden rules of email marketing, and continually improving yourself so you can lead, not absorb. Listen in for an instant advantage in your marketing.Topics Covered: Who is Ryan Deiss? [00:15] What is a 10x Marketer? [01:10] Why Does "T-Shaped" Marketing Matter? [03:05] How Do I Navigate Channel Attribution? [06:25] What Do Relationships Mean to a Growing Brand? [08:50] Why is It Sometimes So Hard for Marketers to Market Like Humans? [11:50] How Do Emails Factor into Up-to-Date Marketing? [14:35] Are Blogs Dead? [18:20] How Do I Grow My Email List? [20:32] What Makes a Great Email Marketing Strategy? [24:50] Should My Emails Be from Me or My Brand? [29:00] What Are the Biggest Mistakes You See in Online Selling? [30:47] Does Every Email Need a Call to Action? [34:00] What Are the Biggest Do's and Don'ts for Digital Marketing Right Now? [35:05] What Happens When You Send the Wrong Email? [37:12] Why is Advertising Always the First Thing to Go? [40:23] How Do You Stay Ahead of the Digital Marketing World? [42:40] Which Books Have Impacted You the Most? [45:27] How Does One Avoid Becoming a Sponge? [47:35] What Is the Digital Marketing State of the Union? [51:10]Connect with Ryan Deiss Twitter LinkedIn DigitalMarketer Ryandeiss.comConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

All the marketing "gurus" on the Internet will happily tell you how to make money. But how many of them can tell you how to make yourself wealthy in every part of your life, in ways that go far beyond your paycheck?David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, but his life's mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. David is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur's #1 digital business show, Elevator Pitch, and host of The Playbook podcast. His newest book, Game-Time Decision Making, was a #1 new release. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year, awarded the Ellis Island Medal of Honor and most recently at the Super Bowl David was honored as the Most Valuable Philanthropist.On this episode of the Perfectly Mentored podcast, Jason and David dive into reconciling the relationship between money and actual happiness, the five steps to aligning with yourself and taking advantage of the opportunities that come from chaotic, disruptive times, recognizing what you can control to maintain a positive mindset, becoming a credible person, and creating lasting, actionable motivation in your own life. Tune in for inspiration that will last.Topics Covered: Who is David Meltzer? [00:15] How Does One Person Help a Billion Others? [01:40] What Can I Do to Get Unstuck in a Difficult Time? [13:31] What's the Secret to Better Sales? [17:36] How Do I Get Over Imposter Syndrome? [18:55] Which Techniques Support a Positive Mindset? [21:16] How Does Ego Management Factor Into Mindset? [24:01] Any Tips for Better Negotiations? [25:29] How Do I Build Up My Credibility? [27:39] What Makes a Great Leader? [29:35] How Important Are Routines? [30:22] What Does The Last Dance Have to Teach Us? [32:33] How Do I Reach David? [35:41]Connect with David Meltzer Text at 949-290-2905 David@dmeltzer.com Dmeltzer.com FREE Training The Playbook Podcast Instagram LinkedIn YouTubeConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

It takes a lot of discipline, drive and intention to come out of this pandemic even stronger than you were when it started. Whether physically, mentally or in business, those who are applying themselves to growing and improving during this time are the unstoppable ones.Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms. Mike is also the host of a video podcast, The G.O.A.T. Show, where he interviews people who are arguably the greatest of all time at what they do.On this episode of Perfectly Mentored, Jason and Mike jam on the shift to virtual fitness programs in the midst of COVID-19, how Mike trains his sales team using micro-wins, prioritizing each step of the sales process correctly and developing a resilient mindset to push past failure. Listen in for a new take on selling in tough times.Topics Covered: Why is Mike Arce a Fitness Legend? [00:15] How Are Fitness Businesses Pivoting During COVID-19? [01:10] What Can I Do to Get Okay with Asking for Money Online? [06:42] How Do I Conquer Imposter Syndrome? [10:35] What's the Biggest Mistake Salespeople Make? [12:05] Has COVID-19 Changed the Rules of Sales? [16:32] Why is Ad Spend the First to Go in a Crisis? [19:10] Where Did You Learn Your Exceptional Skill Set? [20:25] How Much Do Marketing and Sales Overlap? [24:55] What Part of the Sales Cycle Trips People Up the Most? [28:14] Is Sales Largely a Mental Process? [31:37] What Does Your Daily Routine Look Like? [32:15] How Do I Begin to Rebuild My Mindset? [35:38] Is Your Inner Circle Important? [37:25] How Do I Get in Touch with Mike? [38:43]Connect with Mike Arce InstagramConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Most of us know how it feels to sit back and wait for our lives to get fulfilling. We feel like we're doing the work but going nowhere. It's only when we get aligned with our purpose, our gifts and our highest calling that we can move forward to do the incredible things we dreamed about as children.Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back, and he often meets privately to counsel high-profile leaders in various industries. Aside from his speaking, Tim partners with phenomenal organizations to spread love and hope, such as the Fred Jordan Mission in Los Angeles' Skid Row, Music Unites Day in Los Angeles' Compton schools and Kid's Haven orphanage in Johannesburg, South Africa. Tim is featured on nationally-syndicated Keep the Faith Radio each weekend, providing short inspirational moments and was a featured guest on Oprah's SuperSoul Sunday, Steve Harvey TV and many more. Tim has authored multiple books with the most recent, Comeback & Beyond, being a top seller on Amazon.On this episode of the Perfectly Mentored podcast, Jason and Tim dive deep on shedding what we think we know, getting unstuck and moving forward, finding your "favor" in order to get in alignment and the amazing things that happen when we nurture our Miracle Mindset. Listen in to begin unlocking the version of you that achieves without inhibitions.Topics Covered: Who is Tim Storey and What Do Celebrities, Leaders, and You and I All Have to Learn? [00:15] How Did the "Comeback King" Get His Start? [00:55] What's the Secret to the Tim Storey Energy? [2:44] What Does It Mean to Adapt? [4:28] What's the Difference Between a Comeback, a Go-Back and a Setback? [6:26] How Can We Begin to Focus on the Door in Front of Us? [9:54] What is the "Discount Version" of a Person? [12:17] Why Are We Being Pressured Toward Average? [13:53] What if It's Just Not Happening for Me? [16:37] Can A Person Spend Too Much Time On One Step of Their Harvest? [17:47] How Do I Know if I Planted the Right Seeds? [19:38] What is It Like Interacting with Oprah? [20:25] Is that "It Factor" Natural or Developed? [21:54] Why Do People Breeze Past Mindset? [23:44] How Do I Get in Alignment? [26:26] How Do I Snap Out of "Singular" Thinking? [29:02] Why Do We Lack the Motivation to Really Change? [31:15] What's the Temptation to Compare Ourselves About? [33:55] Where's My Moment in the Spotlight and What is the Key to Being At Peace with Yourself? [36:34] How Do I Access the "Miracle Mindset"? [40:56] I Keep Getting Punched in the Face - How do I Get Back Up? [43:00] Where Can I Reach Tim and How Does Execution Factor into Manifesting? [45:49]Connect with Tim Storey Worldshaker NetworkConnect with Jason Portnoy jportnoy.comLike the episode? Come visit us on Apple Podcasts don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

It's not uncommon for hard-working entrepreneurs to imagine that they can live on success alone - but those who try quickly find that they're only undermining their own potential. Buying into the "grind" mentality is not only ineffective, it's dangerous, and paying attention to your health now leads to pig payoffs later.Dave Asprey, the "Father of Biohacking", is the creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products. Over the last two decades, Dave has worked to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance, pushing the bounds of human possibility in the name of science and evolution. Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, and a better father. In addition to hosting Bulletproof Radio, a Webby Award-winning podcast, Dave is currently serving as the founder, CEO or Chairman of six health, wellness and biohacking companies.On this episode of the Perfectly Mentored podcast, Dave and Jason dive into what it means to contribute something worthwhile as an entrepreneur, viewing your health, mindset and mental wellbeing as an investment, pushing past fear to unlock your capabilities, and strategies for staying healthy in the midst of COVID-19. Join the conversation to finally push past that thing that's holding you back.Topics Covered: Who is Dave Asprey? [0:15] How Did Bulletproof Get Its Start? [2:02] Should I Be Following the Market? [6:18] What's Wrong With the Way My Body Runs? [14:17] How Do I Start Optimizing My Health? [18:14] What Does Sleep Have to Do With It? [23:37] Is My Fried Food Habit Worse Than Smoking? [28:04] How Do I Get the Most from My Workout? [31:13] What Do You Recommend for Quarantined Entrepreneurs? [37:30] Why Does MCT Oil Make Me Tired? [40:23] What's the Lowdown on Intermittent Fasting? [41:10] How Important is My Body to My Entrepreneurship? [42:45]Connect with Dave Asprey Bulletproof Instagram Bulletproof PodcastConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

The names we know are the names we know for a reason. These are the ones who have reached the top through hard work, smarts, and great mentorship - and when they have something to teach us, it's up to us to take their wisdom and make it a stepping stone on our own path to success.Russell Brunson has sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached a top-ranking status in several network marketing companies, generating 1.5 million leads in just six weeks. The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users, and Russell continues to speak, publish bestselling books, and mentor entrepreneurs in his Two Comma Club.On this episode of the Perfectly Mentored podcast, Jason and Russell dig into what makes a perfect funnel, the secrets of the irresistible offer, and staying fully present in every area of your life. Listen in for insider knowledge from a marketing legend.Topics Covered: Who is Russell Brunson? [00:15] Are Websites Dead? [00:45] What Makes a Perfect Funnel? [2:29] How Does One Become a Master Copywriter? [4:06] What Does an Irresistible Offer Look Like? [8:34] How Do Organic and Paid Traffic Compare? [11:13] Any Tips for Getting More Traffic? [13:12] What Sets a Successful Funnel Apart from a Dud? [16:23] Why Do Businesses Neglect the Awareness Piece? [20:11] How Do You Balance a Successful Business and Time with Family? [22:40] What Industry is Booming Right Now? [24:50] Any Exciting Developments Coming Up? [25:38]Connect with Russell Brunson: RussellBrunson.com ClickFunnels InstagramConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

When was the last time you looked at your social media feed, read the news or saw an ad and felt an overwhelming sense of clarity? There's a lot of smoke screening and distraction coming at us online. And if you can find a way to get away from the BS tactics and get to the point, your people will come running.Billy Gene is the founder and CEO of top-ranked digital advertising agency Billy Gene Is Marketing Inc., through which he teaches entrepreneurs and marketers a skill set that is simply not taught in schools, period. Billy's ads have been seen over 300 million times and he has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, and The Huffington Post. As a leading marketing influencer, educator, and practitioner, Billy empowers the masses by sharing his proven success in turning "clicks into customers"… the most lucrative skillset in the world.On this episode of Perfectly Mentored, Jason and Billy get into the realities of competing for your customers' attention in a noisy world, the biggest mistakes people make in sales, what being "entertaining" actually involves, and how to never stop learning (because no one actually achieves "overnight success"). Tune in for straight-up, undiluted insight from the best in the business.Topics Covered: Ready to take some notes? [0:15] How does a person get famous? [2:00] Who is Billy Gene? [5:02] What can we expect from Billy Gene Offends the Internet? [6:36] How important is getting attention in marketing? [9:15] Why are some people afraid to ask for money? [11:28] What are the biggest mistakes you’ve seen in sales? [13:59] How does the sales process change online vs. in person? [16:26] Does trust factor into sales? ([19:30] What advice do you have for those with a new service to sell? [21:07] What’s the recipe for non-boring content? [24:10] How important is mindset? [26:55] What’s your strategy for dealing with haters? [29:45] How do you navigate the ego contest of the marketing world? [34:26] How has the shark tank effect changed how we view entrepreneurship? [37:52] Why is the 30-day challenge so important to you? [42:00] What do I need to make my first video ad? [44:23] When you started out, what was your approach to client outreach? [47:42] What are your tactics for building value? [48:27] Without an in-house marketing team, how do we take advantage of your services? [49:06] Is time more important than money? [50:37] Can you recap the video ad recipe? [51:40] What would you tell every entrepreneur, right now? [52:18] How can we reach you? [53:50]Connect with Billy Gene Shaw: Billy Gene Is Marketing Offends the InternetConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!